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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 69 Fuxing Road | Format：led | Duration：15s |
| Location：Huaxi Bio Runbaiyan Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：21.0m*11.5m=241.50㎡ | Min Period：2weeks |
The LED screen in the southwest outdoor atrium of Beijing Huaxi Bio·Runbaiyan Center has surpassed traditional advertising media, evolving into a city-level energy field that integrates technology, culture, and traffic. Compared to ordinary commercial advertising screens, advertising here naturally carries a dual aura of biotechnology and cultural arts, enhancing brand image. It is more than just a screen for information dissemination; it is a strategic high ground for the brand to connect emotionally with the younger generation, convey values, and co-create the sense of life rituals.
This LED screen, as a digital communication carrier for the venue, is primarily used for brand display, event promotion, and audience interaction. Its high brightness and high contrast display characteristics allow for saturated colors and excellent visual consistency. With its outstanding display performance and strong communication capability, the media has become an important bridge for Huaxi Bio to connect technology and humanity, individuals and the city, effectively driving the implementation of its strategy and the dissemination of brand value.
The LED screen is one of the four main display systems at the venue, located at the southwest corner of the Runbaiyan Center, positioned along the main passage connecting to Wukesong Subway Station. As a key visual media within the Huaxi LIVE·Wukesong commercial complex, this screen, together with the central plaza screen, the south entrance screen, and the northeast entrance screen, forms a comprehensive display network surrounding the venue.
As an important visual bridge connecting the subway and the commercial complex, it not only adds a sense of technology and modernity to Huaxi LIVE·Wukesong but has also become a fashionable check-in spot and an information dissemination window in the western region of Beijing.
Leveraging the comprehensive advantages of subway connectivity, massive traffic, superior technology, and diverse scenarios, the media has become a golden platform for brand communication. It is not only a window for commercial information but also a visual bridge connecting subway stations with fashionable shopping districts. It provides advertisers with an integrated marketing solution combining mandatory exposure, precise reach, and social sharing, making it a rare top-tier outdoor media resource in the western area of Beijing.
Conveniently located at the only connecting passage between the Wukesong Metro Line 1 exit and the Huaxi LIVE commercial district, it is the essential route for the daily 200,000 metro passengers entering the shopping area. Unlike ordinary outdoor media’s passive exposure, the passage has no redundant visual distractions on either side. The movement trajectory of pedestrians naturally aligns with the visual coverage of the LED screens. Whether commuters are passing quickly or consumers are strolling into the shopping area at leisure, their attention is naturally drawn to the screens, with a nearly 100% mandatory view rate.
Relying on Huaxi LIVE·Wukesong, a national-level cultural and sports landmark, it has built a highly recognizable outdoor communication site. This LED location does not exist in isolation but is deeply embedded in the area's traffic flow and brand narrative, becoming a key visual node linking technology, culture, and consumer groups. As the core open space on the southwest side of the park, this spot sees highly concentrated foot traffic and a strong willingness to stay. Whether it’s the dispersal after CBA games, entry for top-tier concerts, or daily activities at HI-PARK Basketball Park, audiences naturally gather here.
