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| Area：Hangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 598 Binhe Road, Binjiang District | Format：led | Duration：15s |
| Location：Binjiang Yintai Department Store atrium sightseeing ladder | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
Surrounding technology companies and multinational enterprises have high incomes, strict requirements for brand quality and consumer experience, suitable for luxury goods, high-end home appliances, automobiles and other advertisements, adjacent to universities, students and young white-collar workers have a high proportion, sensitive to trends, suitable for beauty, trendy brands, digital and other brand promotion, shopping malls cover parent-child amusement, children's education and other formats, suitable for mother and baby, home furnishing, health brands to reach family customers
With its high traffic, leading technology, precise audience and high-end commercial endorsement, Hangzhou Binjiang Yintai's LED media has become an important channel for brands to reach the core consumer groups in Binjiang District
Through LED media display of "Coconut Xu Hainan Coconut Chicken" and "Peppa Pig Happy Restaurant" and other Binjiang first stores/first stores in China, strengthening brand exposure and customer flow conversion, Binjiang Yintai Department Store LED media has high investment value, especially suitable for advertisers who pay attention to brand exposure and interactive experience
Binjiang Yintai is located in the core location of Binjiang Internet of Things Town, close to Binhe Road Station of Metro Line 1, in a commercial space of 130,000 square meters, covering cosmetics, famous products, sports brands, cinemas, supermarkets, children's amusement, special catering and other format brands, integrating quality shopping, leisure and entertainment, social experience, Binjiang Yintai will introduce high-end, first-store-level brands, customize the shopping mall atmosphere, etc., to create the first shopping mall with a "light luxury" in Yintai Department Store Hangzhou stores
Located at the core of the intersection of Qian Mo Road and Binhe Road, close to Binhe Road Station of Metro Line 1, it has convenient transportation and large traffic flow and pedestrian flow. Binjiang Yintai Department Store is located in the core position of Binjiang Internet of Things Town, with a commercial space of 130,000 square meters covering cosmetics, famous products, sports brands, cinemas, supermarkets, children's amusement, special catering and other formats, integrating quality shopping, leisure and entertainment, and social experience, with an average daily passenger flow of 100,000, an average of 150,000 on Fridays and Saturdays, and an average daily pedestrian and vehicle flow of 400,000 people, providing a huge audience base for LED media
Compared with traditional static posters, dynamic effects can make advertising content more vivid and vivid, attract more people's attention, and can also produce diversified advertising content according to different advertising needs and brand characteristics to achieve precision marketing
Binjiang Yintai Department Store is a shopping mall with a "light luxury" in the Hangzhou store of Yintai Department Store, which not only fills the gap in high-end retail in Binjiang District, but also injects trend vitality into Binjiang, with many brands in the mall, covering multiple categories, including international first-line brands and domestic well-known brands, which can meet the needs of different consumers and provide an ideal platform for LED media to display high-end brand image
Shopping malls focus on creating a cultural atmosphere and often hold various cultural activities and exhibitions, which will attract a large number of consumers to participate, increase the traffic and attention of the mall, and also provide more display opportunities for LED media to increase the exposure and influence of advertising
The investment value of LEDs in Binjiang Yintai Department Store can be analyzed from three dimensions: its scarcity technical advantages, high traffic conversion capabilities, policy dividends and cost optimization space, combined with market trends and actual operation data
