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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：Lakeside Business District Lakeside 88 Plaza | Format：led | Duration：15s |
| Location：Lakeside Business District Lakeside 88 Plaza | Min Qty：1 | |
| Size：44.16m(W) × 5.22m(H)=230.52㎡ | Min Period：week |
Hubin Pedestrian Street, where Hubin 88 is located, is the largest subway passenger flow area and scenic spot entrance in Hangzhou, with an average daily flow of more than 100,000 people, of which young customers aged 18-30 account for nearly 80%, and the layout of the large screen accurately covers this high-net-worth group
It is a visual upgrade of commercial space, but also a physical anchor of urban dimensional culture, which transforms cold hardware into a warm medium through the dual empowerment of technology and culture, so that the consumption concept of paying for love takes root, when the screen becomes the engine that connects the circle and activates the scene, Lakeside 88 is redefining the future form of urban commerce with the attitude of "infinite life"
It is located at No. 124 Pinghai Road, Shangcheng District, Hangzhou, close to the entrance of the West Lake Scenic Area, and forms a double C position in the big lakeside business district with Lakeside Yintai in77 and Apple flagship store
As the core carrier of the "BinGo Bin-Dimension" smart business district, it supports naked-eye 3D immersive interactive experience and links with the digital spokesperson BinKOL to achieve virtual and real integration display
Located at the intersection of Pinghai Road and Dongpo Road in Shangcheng District, Hangzhou, close to the West Lake Music Fountain, the door is the fog forest landscape of the pedestrian street Internet celebrity check-in point, and there is Asia's largest Apple flagship store and Hubin Famous Street nearby, which is the core commercial location of Hubin Pedestrian Street, and the exit D of Longxiangqiao Station of Metro Line 1 is directly reached, with a huge flow of people
Lakeside 88 takes two-dimensional culture as the core positioning of the project, and its LED screen will also cooperate with the shopping mall's dimensional activities in the content display, such as playing the promotional content of well-known IP theme activities, etc., creating a strong two-dimensional atmosphere for the shopping mall and attracting a large number of young two-dimensional enthusiasts
The core of Hangzhou Hubin Pedestrian Street, close to the West Lake Music Fountain and Longxiangqiao Station of Metro Line 1, the passenger flow of the project in 2024 will increase by 156.2% year-on-year, with an average daily passenger flow of 53,000 on weekends and a maximum of 110,000 passengers on holidays, and the annual passenger flow of its lakeside business district will reach 55 million, with an annual turnover of more than 10 billion yuan, making it one of the areas with the highest commercial value in Hangzhou
Adjacent to the lakeside Yintai in77, the entrance of West Lake Scenic Area and Longxiangqiao Station of Metro Line 1, it undertakes millions of tourists and high-end consumer groups every day, with two-dimensional brands in the mall accounting for 60%, and permanent millet stores, COSER makeup areas and house dance stages, attracting more than 50 groups of COSER gatherings every day
As the "business card of urban culture", the oversized LED screen along the street naturally has the advantages of strong exposure and high reach, especially suitable for industries that need to quickly establish brand recognition
With the three core competitiveness of golden location, technological differentiation and accurate coverage of young customer groups, it is irreplaceable in the Hangzhou outdoor advertising market, and its investment value is not only reflected in short-term rental income, but also in the long-term asset appreciation brought about by the upgrading of the lakeside business district and the expansion of the two-dimensional industry
As the core cultural tourism landmark of Hangzhou West Lake, its LED media investment value mainly comes from the four dimensions of location monopoly, technological innovation, business transformation and market growth
The traffic is highly bound to the popularity of West Lake tourism, and the fluctuation of passenger flow may affect the stability of advertising revenue, and it is necessary to continue to invest in content innovation such as naked-eye 3D to maintain competitiveness, otherwise it is easy to be diverted by similar business districts
The media has medium and high investment potential, and priority is given to the layout of young brands or cultural tourism-related projects, which can maximize ROI through naked-eye 3D IP activities
