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Area:Shenzhen | Type:Outdoors | Frequency:120 |
Address:Shenzhen Bay Science and Technology Park | Format:led | Duration:15s |
Location:Tencent Binhai Building, Nanshan District | Min Qty:1 | |
Size:宽2000*高710 | Min Period:week |
The value of the screen is reflected in three dimensions: first, to strengthen the brand memory point with the naked-eye 3D visual impact full of technology; second, to use the industrial influence of Tencent's ecosystem to achieve deep emotional resonance with target users; The third is to adapt to the diversified communication needs of enterprises such as new product launches and industry summits through the flexible cycle design of single-week investment
The outdoor LED media directly opposite the Binhai Headquarters Building is a rare communication carrier in the city's core business circle
Its core advantage lies in accurately reaching high-value people: the bright screen period from 8:00 to 22:00 every day covers Tencent headquarters employees, technology company executives and cross-border traffic flow, forming a three-dimensional communication network of "people-vehicle scenes". The screen is facing the open perspective of the intersection, with high-frequency dynamic video carousel (15 seconds/time), and the visual impact is strengthened through glasses-free 3D technology, so that the brand message can be implanted in deep memory within 10 seconds
The value of this outdoor LED media lies not only in the scarcity of its physical location, but also in its natural synergy with Tencent's ecosystem. As a vane of China's Internet industry, the industrial agglomeration effect of Tencent's Binhai headquarters provides brands with the opportunity to dialogue with technology pioneers
The area where the screen is located radiates Metro Line 2, Line 8 and a number of main roads, with an average daily flow of more than 50,000 people, and 80% of the audience is high-net-worth individuals with a bachelor's degree or above, providing underlying logical support for the brand to create a closed loop of communication of "scientific and technological sense circle identity"
For enterprises that need to quickly seize market awareness, this outdoor LED resource is not only a concrete display window for brand strength, but also a lever to leverage the Nanshan digital economy industry chain. It is recommended to combine the product release node and adopt the content form of "main visual dynamic data visualization" to achieve a communication transition from information transmission to emotional resonance through the high resolution and low latency characteristics of the screen
As a brand communication hub in the core area of the city's digital economy, its investment value is reflected in the combination of scarcity and effectiveness in multiple dimensions
The precise reach of this outdoor LED media far exceeds that of traditional advertising forms. The bright screen period from 8:00 to 22:00 every day covers the peak commuting of Tencent employees, with high-frequency dynamic video rotation of 15 seconds/time, forming a dual penetration of "visual impact and scene memory"
Its investment value is also reflected in the natural synergy with Tencent's ecosystem. As the vane of China's Internet industry, the industrial agglomeration effect of Tencent's Binhai headquarters has made the outdoor LED media a bridge to link the pioneering group of technology
For enterprises that pursue the integration of product and effect, this outdoor LED resource is not only a concrete display window for brand strength, but also a lever to leverage the Nanshan digital economy industry chain. It is recommended to combine the product release node and adopt the content form of "main visual dynamic data visualization" to achieve a communication transition from information transmission to emotional resonance through the high resolution and low latency characteristics of the screen