- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Departure hall on the fourth floor of Tianhe Airport | Format：Light box | Duration：/ |
| Location：Departure hall on the fourth floor of Tianhe Airport | Min Qty：1 | Operating Time：0-24o'clock |
| Size：15.5X4.6 | Min Period：year |
Under the lightbox are high-end retail stores (such as luxury stores, duty-free shops), which naturally gather high-spending people to stay
Traffic monopoly: The average daily passenger volume accounts for more than 60% of the total passenger flow on the T3 departure floor, and the crowd flow is dense during peak hours
Penetration of decision-making scenarios: Passengers are at the beginning of the itinerary and have a strong willingness to receive brand information; After the launch of a high-end watch brand, the number of store inquiries increased by 28%.
Industry adaptation: luxury goods (Hermes), high-end cars (Porsche), finance (Swiss Bank) and other high-end brands are preferred
Hung directly above the check-in counter, it directly covers the queuing area for passenger check-in
Mandatory reach: Passengers naturally move their eyes upwards when queuing, and the advertising attention rate reaches 75%, which is the highest in the terminal
Targeted customer groups: covering business travelers (45%), family travelers (30%) and international travelers
Driven by the twin engines of "giant screen visual capture and queuing scene locking", the two types of lightboxes cover more than 35 million business passengers at Tianhe Airport throughout the year, and are the golden media entrance for brands to capture the high-end market in central China
Positioning level: Brand image display: luxury/high-end service, functional promotion of financial/tourism products
Exposure intensity: Ultra-high visual impact (71.3㎡ giant screen) High-frequency reach
