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- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Bus | Frequency：0 |
| Address：Beijing | Format：car body | Duration：/ |
| Location：Beijing | Min Qty：1 | |
| Size：8-18m | Min Period：month |
• Wide coverage and reach: As one of the most classic circular buses in Beijing, Route 300 runs along the main road of the Third Ring Road, connecting multiple functional areas such as government, business, education, and residential areas, radiating a wide range of people, and the advertising radius far exceeds the effectiveness of a single area.
High frequency exposure and strong visual memory: The vehicle travels on a fixed route every day, repeatedly appearing in the public's view, forming a sustained brand impression, especially suitable for establishing long-term brand awareness.
Mobile communication breaks through static limitations: Unlike outdoor media with fixed locations, vehicle advertising has the characteristic of "mobile display", which can enter more streets, communities, and commercial districts with the vehicle, achieve multi scene coverage, and improve information reach.
• Multiple audience structure and strong adaptability: passengers and residents along the line cover multi-level groups such as office workers, students, family groups, tourists, etc., suitable for accurate communication in multiple industries such as FMCG, real estate, education, the Internet, and local services.
The image is eye-catching and visually impactful: it adopts a full body wrapping design, with vivid colors and atmospheric composition, which is highly recognizable in dense traffic, especially during rush hour in the morning and evening, and can attract attention.
High cost-effectiveness and excellent input-output ratio: Compared to high cost media such as subway advertising and LED screens, bus body advertising has a longer display period and higher coverage, making it suitable for brands with limited budgets but hoping to achieve large-scale dissemination.
24/7 display, uninterrupted dissemination: No matter how the weather changes, vehicle advertising is always on the road, transmitting brand information without time constraints, achieving true "no dead corners" dissemination.
• Support multiple advertising combinations: You can choose single vehicle, multi vehicle linkage, or even full line package based on brand needs, flexibly control the advertising scale and budget allocation, and adapt to different stages of market strategies.
Deep integration with ground transportation: Route 300 is well connected to multiple subway lines, effectively accommodating the passenger flow brought by rail transit, further expanding advertising influence, and connecting the "last mile" communication path.
A powerful tool for continuously shaping brand image: Through long-term and high-frequency brand exposure, it helps to establish a stable brand awareness in consumers' minds, especially for new brands or products, which is an effective means to quickly open up the market.
Low cost and high return communication method: Compared with other mainstream advertising media, vehicle advertising has more advantages in unit exposure cost, suitable for small and medium-sized enterprises or regional brands to achieve large-scale coverage and achieve the communication effect of "doing big things with small money".
• Promote offline traffic conversion: For store based brands (such as catering, retail, beauty and body care, etc.), vehicle advertising can be targeted with store addresses, event information, and other content to directly guide potential customers to consume in store.
Enhance brand trust: When a brand frequently appears in the city's public transportation system, it is often seen by the public as "powerful and trustworthy", and this subtle influence is crucial for brand building.
Suitable for phased marketing coordination: Whether it's new product launches, holiday promotions, or brand rejuvenation, vehicle advertising can provide a good visual carrier and communication platform, support customized content output, and meet marketing goals in different periods.
• Friendly policy environment and standardized approval process: Bus advertising is a compliant media resource under government supervision, with clear operational procedures and controllable risks, suitable for enterprises to carry out medium - and long-term brand positioning layout.
The data feedback mechanism is gradually improving: With the advancement of intelligent transportation systems, some bus routes have implemented functions such as pedestrian flow and heat analysis, station dwell time statistics, etc., which can provide more scientific evaluation basis for advertisers in the future.
Great potential for urban cultural integration: Vehicle advertising is not only a commercial communication tool, but can also become a part of urban cultural dissemination. For example, festival themes, public welfare promotions, cultural and tourism projects, and other content can also gain widespread attention through this platform, achieving a win-win situation between social benefits and commercial value.
