- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：airport | Frequency：50 |
| Address：Hongik Univ. Railway Station | Format：led | Duration：20 |
| Location：Hongik Univ. Railway Station | Min Qty：1 | |
| Size：24 x 2.7 | Min Period：周 |
Based on LCD digital screens, it supports multimedia advertising forms such as dynamic video and multi-language graphics to meet the needs of high-precision visual communication of brands
Combined with the design of passenger circulation, screens are set up at stop nodes such as elevator waiting areas and turnstiles to strengthen the efficiency of information access
Covering the flow of tourists, the airport railway directly reaches Incheon/Gimpo Airport, and the average daily visitor volume of Hongdae business district, which is suitable for tourism, beauty, and technology advertisers
It is commonly used in idol group support advertisements, duty-free shop promotions, and film and television promotions, using fan economy and tourism consumption scenarios to increase conversion rates
LED media and commercial entities in the station, such as Kakao Friends flagship stores and LINE FRIENDS stores, form a dynamic linkage to guide passengers to spread to the surrounding business districts
Due to the scarcity of the location, the LED resources of the three-line transfer hub have a significant premium, and the popular time period needs to be locked 3-6 months in advance
As the intersection of Seoul's core transportation hub and youth cultural landmark, its LED media system has formed multiple differentiated competitive advantages with its unique location genes and scene penetration
Covering the main consumer groups in the Hongdae business district, with an average daily passenger flow of 200,000 people forming a natural exposure pool, superimposed on scenes such as idol support and street performances, triggering high-frequency spontaneous communication
As a transfer node of Line 2, Airport Railway, and Gyeongui Line, the LED screen of the transfer channel reaches an average of 100,000 commuters per day, with a stay time of 2–4 minutes, forming a deep information infiltration
Use local cultural elements such as Hongdae's "art graffiti" and "street performances" to design creative content to reduce the sense of advertising resistance
Circulation guidance: The advertisement is embedded in the Hongdae business district navigation map, and leads to cooperative stores such as "Birthday Bazi Cafe."
Data closed-loop: The behavior of scanning the code to receive coupons is connected with the POS system to achieve full-link tracking of "exposure-store-repurchase".
