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- Media Map
| Area：International | Type：airport | Frequency：50 |
| Address：Railway Komdeok Station Line 5/6 | Format：led | Duration：20 |
| Location：Railway Komdeok Station Line 5/6 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4.8 x 2.7 | Min Period：周 |
Switch content based on flight data: Gimpo/Incheon Airport check-in prompts are pushed in the morning peak to connect to Line 5, and hotel bookings are highlighted in the evening peak
Line 5 is directly connected to the domestic hub of Gimpo Airport, and the LED screen displays the domestic flight dynamics synchronously
Line 6 covers the Itaewon business district, and pushes food and beverage discount coupons during the evening rush hour, with a write-off rate of 18%.
The LED system of Line 5/6 of Gongdeok Station has become a model of smart transportation media in Seoul through dynamic guidance and binding of passenger flow sight, seamless switching between flight-business district scenes, and power failure emergency technology
Rigid exposure: The transfer path is mandatory to watch, and the CPM cost is only 1/3 of that of traditional media
Scenario exclusivity: Accurate coverage of cross-border tourists, >25% of Chinese tourists and commuting white-collar workers
Technology extension: Transparent OLED and AR navigation reserve interfaces for metaverse marketing
Line 5 and Line 6 are vertically L-shaped, with LED screens covering the top of the main transfer channel and key nodes, with an average viewing time of 6.8 seconds and an average daily exposure of 480,000 times, which is four times that of traditional light boxes
Switching content based on flight data: Highlight the check-in guidance at Gimpo/Incheon Airport in the morning peak and switch to food and beverage discounts in Itaewon business district during the evening peak
As an important node for international passengers, it is directly connected to Incheon/Gimpo Airport, with cross-border passenger flow accounting for more than 25%, and the advertising exposure value is much higher than that of ordinary stations
High-yield barriers: 480,000 times per day for rigid exposure scenarios form a revenue moat with low-cost CPM
Technology multiplier effect: The intelligent LED system adapts to the demand for consumption upgrades, and the interaction rate of 22% supports the advertising premium
Driven by both policy and demand: Cross-border passenger flow dividends are superimposed with smart infrastructure subsidies, resulting in stable returns in the medium and long term
