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| Area：Shanghai | Type：Bus | Frequency：0 |
| Address：Shanghai | Format：Light box | Duration：/ |
| Location：Shanghai | Min Qty：100 | |
| Size：3.5m*1.5m | Min Period：2week |
Wide coverage and precise positioning: Shanghai's public transportation network covers the entire city, including commercial areas, residential areas, schools, hospitals, and other places, enabling precise targeting of different target audiences. Both high-end brands and mass consumer goods can find suitable display locations.
Continuous exposure and strengthened memory: During the rush hour every morning and evening, a large number of commuters will wait for vehicles at bus stops, providing long-term display opportunities for advertisements, helping to deepen brand impressions, and prompting consumers to make purchasing decisions.
High quality visual experience: Using high-definition printing technology to ensure clear images and bright colors, it can maintain good visibility even in strong daylight, effectively attracting pedestrians' attention.
Flexibility and timeliness: Advertising content can be quickly changed according to seasonal changes, holidays, or special events to ensure the freshness and relevance of information. In addition, it supports customized services to meet the personalized needs of different brands.
Environmentally friendly, safe and reliable: using energy-saving lamps reduces energy consumption while also lowering operating costs. At the same time, the lightbox design complies with urban aesthetic standards and will not have a negative impact on the public environment.
Interactive potential: Combining technologies such as QR codes and AR can enhance the interactivity and fun of advertising, promote consumer participation, and enhance brand image.
Multi point reach and multiple exposures: During daily travel, passengers will pass through multiple bus stops, thereby increasing the chances of the same advertisement being seen multiple times and further enhancing the advertising effect.
A cost-effective investment choice: Compared to traditional media such as television and newspapers, the cost of lightbox advertising in bus waiting halls is relatively low, but it can achieve high brand exposure and is an economical and efficient form of advertising.
Stable target audience exposure: Regardless of the weather, a large number of citizens rely on public transportation for daily travel, which means that advertising will have a stable audience and ensure a return on investment.
Enhancing brand awareness and loyalty: By continuously conveying brand information to target audiences in specific regions, companies can quickly establish brand awareness and gradually cultivate consumer brand loyalty.
Promoting sales conversion: With precise geographic positioning and targeted content design, it can directly influence consumers' purchasing behavior, especially for potential customers who are looking for specific products or services, the effect is particularly significant.
Long term market penetration capability: With the development of cities and population growth, the public transportation network will further expand, which means there will be more opportunities to reach a wider audience in the future, bringing sustained market potential for enterprises.
Flexible budget management: Based on the marketing budget of the enterprise, advertising spaces of different sizes and locations can be selected, ranging from small-scale pilot to large-scale promotion, to meet the needs of various marketing strategies.
Data driven optimization: By analyzing feedback data after advertising placement (such as foot traffic statistics, audience reactions, etc.), advertising content and placement strategies can be continuously optimized to improve advertising effectiveness and return on investment.
The ideal platform for brand story telling: By utilizing the space and visual expression of lightbox advertising, brand stories can be effectively told, brand values can be conveyed, and deep emotional connections can be established with consumers.
