Media Resources

The large‑screen display enjoys an elevated position with an open and unobstructed view. Free from blockages by surrounding high‑rise buildings, it offers a visual radius covering the full stretch of urban arterial roads and the entire central square. Its content can be clearly seen by distant vehicular traffic and large crowds of pedestrians.

Leveraging the mature core business district of Limeng Commercial Lane, the surrounding area features a full‑spectrum range of business formats including trendy retail, specialty catering, leisure and entertainment, daily‑life supermarkets, and business offices, boasting a robust and year‑round stable commercial atmosphere.

The large‑screen display is built on the main facade of Xidajie Department Store. It is adjacent to the popular tourist spot Shuijing Lane Commercial Street and Wangfujing Department Store. Surrounded by financial institutions, government agencies, high‑end office buildings and well‑established commercial complexes, it serves as a core urban hub in Xining with a high concentration of pedestrian, vehicle and commercial traffic.