Media Resources

Aircraft livery advertising is an important part of its brand marketing strategy. By combining the aircraft fuselage with well-known brands or cultural symbols, it not only enhances the airline's brand recognition but also creates a unique medium for cultural communication.

The Ta Kung Pao-themed painted aircraft of Hong Kong Airlines is a model of the integration of aviation and cultural creativity. It not only showcases the brand image of Hong Kong Airlines but also promotes Hong Kong's history and culture, making it an important part of Hong Kong Airlines' marketing strategy.