As the core circulation hub of Terminal 2, it is not only the necessary route for departing passengers to reach the boarding gates, but also the only corridor for arriving passengers to claim their luggage. It experiences dense daily traffic with highly overlapping flows in both directions, making it extremely efficient for transmission coverage.
This area serves as the sole mixed-use corridor for domestic flight passengers departing and arriving. It is not only the necessary route for departing passengers to reach the boarding gates but also the passageway for arriving passengers before collecting their luggage. It experiences a high daily foot traffic and has highly overlapping movement patterns, offering strong bidirectional coverage.
This location attracts over 40 million visitors annually, precisely reaching all domestic departing passengers, including business travelers, family tourists, and high-spending individuals. Its strategic position not only ensures exposure but also enhances brand positioning through the premium airport environment.
The lightbox set at the departure check-in hall of Terminal 2 at Baiyun Airport, with its prime placement, high visibility, premium audience, and integration with the scene, serves as a strategic media resource for brands to capture the first impression in high-end travel scenarios.
High-standard visual media located in the core traffic area of the domestic departure check-in zone on the third floor, with its superior location layout, impressive display scale, and high-density passenger coverage, has become a strategic advertising resource for brands to build a high-end image and achieve effective reach.
As a must-see visual channel for passengers entering the terminal, the departure driveway slows traffic, and the sightline-focused light boxes use high-transmittance acrylic panels with an intelligent constant-brightness lighting system, ensuring clear visibility day and night and maintaining excellent display performance even in strong sunlight or foggy and rainy conditions.
The airport LED screens not only offer excellent visibility and stability, but can also efficiently convey dynamic information about flights and baggage during peak hours, effectively reducing passenger anxiety and enhancing the overall service experience.
Huiju Complex is the first newly-built commercial complex project of Ingka Shopping Centers worldwide. Changsha Huiju is located in the Yanghu Headquarters Economic Zone, in the center of the Chang-Zhu-Tan Economic Development Zone, covering a population of 15 million, with a catchment area that includes the main urban area of Changsha and its surroundings. It is directly accessible via Yanghu Wetland Station on Metro Line 3 and Metro Line 8 to Changsha Huiju.