As a necessary passage for departing and arriving passengers, the media is set up in the closed circulation line from the boarding gate to the cabin, which can achieve 100% passenger reach.
The trolleys are distributed in the public areas of the terminal building, the baggage claim hall and other whole process circulation routes, and the 4,200 trolleys cover 100% of the departure/arrival passengers.
The B&B experience content repeatedly emphasizes the labels of 3km away from the West Lake and walking to Hefang Street, implanting the project into the Hangzhou tourism accommodation scene, and the self-media takes the National Day West Lake tour as the topic of the must-stay homestay, highlighting the dual convenience of the scenic spot near the railway station
The international arrivals area is the first centralized stay area after passengers complete the immigration process, and the key nodes such as the baggage claim area and the arrival escalator gate are densely arranged.
The International Arrivals Corridor is the only way for passengers to complete the immigration procedures, with a stable flow of people and a long stay time, and the light box advertisements are distributed on both sides of the corridor and key nodes, which can reach the passengers' sight in an all-round way.
Located in an area that international passengers must pass through to collect their luggage, where passengers tend to stay for a longer duration, creating a naturally enforced exposure scenario..