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As China's flag carrier, Air China's painted three-piece headrests, seat covers, and tables in its cabin constitute a unique in-flight visual identification system

Located in the headrest position of the seat, passengers can contact it as soon as they board the plane, and the advertising content can be presented without operation, forming a "preconceived" brand impression

Passengers stay in the closed cabin for more than 2 hours on average, and the frequency of eye contact with the luggage rack can reach 10-15 times/hour, forming a high-frequency and deep-seated brand memory

Covering 74% of Air China's business passengers and 66% of corporate middle and senior managers, the annual household income of 500,000 people accounts for a significant proportion

Air China's aircraft fuselage painting advertisement is a high-end form of communication that deeply integrates brand or cultural elements with the appearance of the aircraft, and has both artistic and commercial value

Air China aircraft fuselage naming advertising is a high-end advertising form that deeply integrates the brand name or logo with the aircraft fuselage design

It covers Air China's domestic routes and some international routes, with key cities including Beijing, Tianjin, Chengdu, Chongqing, Hangzhou, Wuhan and other hub airports

Fuselage advertising with the flight to the global route network, a single aircraft covers more than one million passengers per year, in the airport take-off, landing, taxiing stage to form a huge mobile billboard, visual area of more than 200 square meters, far more than traditional outdoor media