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- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No.1, Intersection of Qingliangmen Street and Beiyu Road, Gulou District | Format：led | Duration：15s |
| Location：China Overseas UniPark Nanjing | Min Qty：1 | Operating Time：9-21o'clock |
| Size：（17.66m+15.56m）*8.1m =227m² | Min Period：week |
Located at the intersection of Qingliangmen Street and Beiyu Road in Gulou District, facing the main Qingliangmen thoroughfare, this site serves as the core display facade of Gate 1 of Uni‑Plaza. Occupying the key urban traffic artery of Qingliangmen Street, it sits on the vital passage connecting the downtown area to Hexi. Vehicles slow down for traffic lights at the intersection, enabling drivers to naturally view the large‑screen content. Meanwhile, situated at the main entrance and exit of the shopping mall, this display facade is a must‑pass spot for pedestrian visitors, delivering forced dual‑channel exposure to both vehicular and pedestrian traffic.
Within a 3‑kilometer radius, it covers a resident population of 670,000, with an average daily pedestrian flow of approximately 300,000 and average daily vehicle flow of around 100,000. Its target audiences include white‑collar workers aged 25‑45, middle‑class families and young consumer groups, as well as high‑net‑worth local residents, Hexi‑bound commuters, family shoppers and mall patrons. It is one of the premium large‑screen advertising displays in western Nanjing that reaches both commuting motorists and on‑site mall visitors.
Nanjing Uni‑Plaza is positioned as a slow‑fashion shopping mall for western Nanjing, integrating full‑range formats including shopping, catering, parent‑child entertainment, trendy leisure and lifestyle services. This corner‑mounted dual‑facet high‑definition LED screen features physical dimensions of (17.66m+16.56m)×8.1m. With dual corner display surfaces, it offers a wide viewing angle and outstanding visual performance both day and night. It runs standard 15‑second ad clips in rotation, 120 times per day. Audiences can easily notice the content while waiting for traffic lights or moving slowly, which greatly boosts brand recall through repeated exposures.
Located at a key urban transportation hub and leveraging the locational advantage of Qingliangmen Avenue, this site draws massive vehicular commuter traffic. Adjacent to the main entrance of the shopping mall, it fully captures pedestrian customer flow visiting the stores, delivering precise dual‑channel exposure to both vehicle and foot traffic. As a scarce corner‑mounted high‑definition outdoor LED screen with double‑sided visibility in the west‑city business district, this media property has completed official regulatory filing, features well‑established operations, and boasts outstanding commercial communication value.
As a supporting facility for COFCO Joy City, a "slow‑fashion shopping mall", it benefits from the full‑format commercial complex that naturally attracts diverse consumer groups. It can form deep partnerships with in‑mall businesses such as trend‑themed stores and family amusement parks, encouraging visitors to take photos and check‑in voluntarily. This creates a closed‑loop communication effect: offline influence drives online sharing on Xiaohongshu and WeChat Moments. It extends exposure from the offline large screen to secondary dissemination across social platforms, amplifying brand reach and generating city‑wide trending topics.
Situated at the core intersection of the major urban thoroughfare Qingliangmen Avenue, this location serves as an essential passage connecting the main city to Hexi District. Vehicles slow down while waiting for traffic lights at this intersection, giving audiences prolonged viewing time. The advertisement achieves excellent visibility and memorability. A single brand can gain 15‑20 exposures daily, with out‑of‑town tourists accounting for over 40 % of its audience. It features broad audience coverage, huge traffic volume and a vibrant consumption atmosphere, making it a core platform for brands to cultivate local influence and achieve widespread regional exposure.
