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| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 258 Jiangdong Middle Road, Jianye District | Format：led | Duration：15s |
| Location：One Mall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：13.2m*9.5m =125.4m² | Min Period：week |
Located at the northwest corner of the intersection of Jiangdong Middle Road and Hexi Avenue, it is directly connected to three high‑end commercial complexes: Nanjing IFC, Hexi Deji and Jinling Tiandi, forming Nanjing’s highest‑consumption‑level "Golden Triangle". The LED screen enjoys an unobstructed view. The average slow‑moving duration of vehicles is 2.3 times above the industry average, and the pedestrian stop‑and‑view rate reaches as high as 41%. It achieves all‑direction reach covering two‑way vehicle traffic and pedestrian flow, delivering a mandatory visual penetration effect characterized by "visibility upon stopping, guaranteed viewing while passing, and immediate access upon turning".
Huacai Tiandi boasts a commercial gross floor area of 170,000 ㎡. Situated in central Hexi at No.258 Jiangdong Middle Road, the property is accessible via Exit 6 of Yuantong Station on Metro Lines 2 and 10. It is the first large‑scale lifestyle center around Yuantong, with an average daily foot traffic of approximately 500,000 and vehicle traffic of around 300,000. This brand‑new full‑color LED screen in central Hexi features a huge display area and prominent advertising advantages, making it an ideal media option for enterprises to elevate brand image and boost product sales.
Its core target audiences include urban young families, trend‑chasing youth and office white‑collar workers aged 20‑40, over 70% of whom hold a bachelor’s degree or higher with strong purchasing power. It fits brand communication needs for automobiles, beauty & light luxury goods, real estate, urban cultural tourism, large‑scale events and more. The mixed‑use formats of the shopping mall further streamline the conversion path from advertising exposure to offline experience. After ad exposure, audiences can directly enter the mall for consumption experience, forming a closed‑loop communication system.
As a Nanjing shopping‑mall screen, it boasts far higher foot‑traffic intensity than screens in traditional business districts. It achieves over 43 daily exposures per square meter, delivering high‑intensity pre‑decision touchpoints for brands. The consumer journey is clear: "Attracted by the large screen → Enter the mall → Participate in activities → Take photos for social sharing → Generate secondary traffic". This forms a self‑reinforcing model of "visual impact → experiential conversion → social viral spread", elevating it beyond a commercial advertisement to become an urban cultural icon.
Measuring 13.2m * 9.5m with a total area of 125.4 m², the screen offers a long visual reach. Its display remains sharp and vivid even under strong sunlight. Equipped with an intelligent light‑sensing system, it automatically adjusts brightness day and night, ensuring good visibility by day and immersive atmosphere at night, with outstanding performance for dynamic video playback. Compared with ordinary flat LED screens, it significantly increases audience dwell time and quickly captures attention amid dense urban buildings.
Located in a city‑showcase prime area, this media asset serves as both a visual display window for Hexi CBD and a key carrier for presenting Nanjing’s urban image. It combines brand credibility with urban communication value. It can meet the premium‑tone communication demands of high‑end brands and deliver explosive short‑term marketing traffic. It is an all‑round out‑of‑home media that balances brand image building and market traffic conversion.
