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| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 1539 Shuanglong Avenue, Jiangning District | Format：led | Duration：15s |
| Location：21st Century Sun City | Min Qty：1 | Operating Time：8-22o'clock |
| Size：上 19.52mx6.72m 下22.72mx9.6m =349m² | Min Period：week |
Located at the cross‑intersection of Shuanglong Avenue and West Tianyuan Road, this site marks the junction of Jiangning’s north‑south artery connecting downtown Nanjing and its east‑west major thoroughfare, forming a multi‑level transport hub described as "one screen covering four directions". It is close to Baijiahu Station of Metro Line 1 (575 metres away) and West Tianyuan Road Station of Metro Line 3 (1292 metres away). Within a 3‑kilometre radius lie six major commercial complexes including Jingfeng Center, Baijiahu 1912, Golden Eagle International and Suguo Supermarket, constituting Nanjing’s largest regional business district cluster.
The average daily passenger flow stands at around 179,000 on workdays and approximately 234,000 on holidays. It covers four core consumer groups: high‑net‑worth households, young trend‑setters, commuting white‑collar workers and out‑of‑town visitors. Advertisements here serve as a critical touchpoint right before consumers make purchasing decisions. The large‑screen display operates for an extended period from 8:00 to 22:00, fully covering prime communication scenarios including daytime commutes, midday shopping and nighttime district visits, delivering continuous high‑frequency exposure around the clock.
Boasting cross‑road visibility along the two‑way major thoroughfares of Shuanglong Avenue and West Tianyuan Road, the site has no obstruction from high‑rise buildings, offering a long viewing distance and complete screen presentation. As a key thoroughfare for vehicles entering and exiting central Jiangning, it features vehicle slow‑down periods and pedestrian dwell times 2.1 times above the industry average, enabling forced exposure with the effect of "seen on stop, noticed while passing". Heavy traffic and prolonged waiting at traffic lights naturally create a captive viewing environment that greatly boosts advertisement recall.
Boasting the mature Baijiahu business district known as "Nanjing’s Second Xinjiekou", the surrounding area gathers high‑end commercial clusters including Sun City, Jiangning Golden Eagle, Kingmo Jingfeng and Baijiahu 1912. The business district features massive commercial volume, with core audiences covering urban office white‑collar workers, young trend‑chasing groups, quality‑oriented family customers, college students and permanent residents across Jiangning. These audiences possess strong purchasing power and engage in diverse consumption scenarios.
This media adopts a rare upper‑and‑lower dual‑screen configuration within the business district, delivering rich overall visual hierarchy and grand display scale with a total display area of 349 ㎡. The upper screen measures 19.52m × 6.72m while the lower screen measures 22.72m × 9.6m. Linked together, the two screens form a continuous oversized visual image, whose display performance is far superior to that of single‑screen media. Made of high‑end outdoor full‑color LED material, it presents delicate and sharp images with high color saturation and powerful visual impact.
Featuring four core strengths — a key transportation node, oversized display scale, full‑region traffic coverage and adaptability to dual‑circle target audiences, this media boasts exceptional compatibility for marketing scenarios. It supports diverse high‑end applications such as annual brand image positioning, new‑product launch promotion, festive sales campaign building, urban themed events and joint marketing within the business district. With cost‑effective advantages, it rapidly penetrates all consumer circles in Jiangning, serving as a premium core outdoor position for brands expanding into the Nanjing metropolitan area.
