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- Media Map
| Area：Xian | Type：Outdoors | Frequency：120 |
| Address：No. 2 Daxing East Road, Lianhu District | Format：led | Duration：15s |
| Location：Longfor Daxing Xingyuehui Xi'an | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.5m*2.1m=15.75㎡ | Min Period：2week |
Longfor Xi'an Daxing Xingyuehui is a Longfor‑operated commercial complex located in the heart of Daxing New District in western Xi'an. It integrates shopping, dining, parent‑child experiences, leisure and entertainment. Surrounded by dense, well‑established residential communities, the mall is accessible via multiple bus routes and close to Jingyaomen Station of Metro Line 8. As a key consumption destination for family spending and young people’s leisure in western Xi'an, it consistently draws solid foot traffic from local residents, parent‑child families, young white‑collar workers and students.
The inner side of Main Entrance No.1 is the first visual touch‑point for consumers upon entering the mall, generating an "unavoidable exposure" effect. Visitors coming from the metro, parking lot or bus stops will face the screen directly, delivering a 100% reach rate. Compared with traditional window displays or elevator advertisements, this location offers physical advantages of "no detours and no overlooking". It achieves over 52,000 daily exposures and steadily covers more than 360,000 visitors per week.
As the primary pedestrian entry of the mall, Main Entrance No.1 serves as the main access for off‑site visitors. Upon entering, consumers have an unobstructed line of sight directly toward the large central‑atrium screen on the second floor. Thanks to the high, open‑plan atrium design, visibility extends vertically from the 1st to the 4th floors. The screen delivers fine‑grained image quality even at a close viewing distance of 3‑5 meters, with smooth dynamic playback, zero glare and no screen flicker. It maintains excellent visual effects both near and far, creates strong visual impact, quickly captures consumers’ fragmented attention, and effectively deepens brand recall.
As a prime hub connecting the main entrance and the internal core commercial district, the atrium witnesses the densest foot traffic and the longest visitor dwell‑time. Leveraging the spacious high‑ceiling space of the atrium, the large screen delivers powerful visual impact. Its high‑definition dynamic visuals can quickly capture consumers’ attention, serving as a natural "visual anchor". It effectively guides scattered crowds to converge toward the atrium, boasting extremely high organic exposure and mandatory reach effects.
Located inside Gate 1 of the mall, directly behind the ceiling drapes, it stands as the first visual focal point for customers upon entering the mall. It is a "golden 3‑second" touchpoint that all visitors must pass by, with an average daily footfall of over 50,000 people. Its primary audiences include community‑based families and trend‑driven young people aged 20‑35, who have demands for both high‑frequency daily consumption and strong social‑media‑oriented self‑expression. This location enables initial brand impression‑building before customers venture deep into the mall, markedly improving brand recognition efficiency and memory retention.
Benefiting from the venue’s strong atmosphere of family‑oriented consumption and daily leisure‑driven spending, advertisements directly target precise audiences in consumption‑decision‑making scenarios. Such audiences show high acceptance and low resistance toward ads, resulting in a short conversion path for product advocacy. Meanwhile, situated at the mall’s visual centerpiece, well‑crafted ad content can easily prompt customers to take photos for check‑ins and trigger secondary dissemination across social platforms. It delivers dual‑fold communication value: precise offline exposure and online traffic fission. It constitutes a scarce, cost‑effective premium atrium advertising medium.
