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- Media Map
| Area：Xian | Type：Outdoors | Frequency：120 |
| Address：No. 33 Weiyang Road, Weiyang District | Format：led | Duration：15s |
| Location：Longshou Impression City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.4m*5.0m=32.00㎡ | Min Period：2week |
This LED screen is situated in the core living circle of northern Xi'an, with a weekly footfall of 481,000 passengers and an average daily passenger flow exceeding 68,000. Its primary audience consists of young consumers aged 18‑35, who demonstrate strong consumption willingness and prominent social communication attributes. This group is highly sensitive to celebrity culture, trendy brands and immersive content, making the screen an efficient media node for brands to reach Generation Z.
As the core media screen in the atrium, it features 360‑degree all‑round coverage. Its overhead hoisting design enables visuals to be viewed across multiple floors, creating a "visual high ground". Compared with traditional flat advertisements, dynamic high‑definition content can effectively draw people to stop, linger and share on social media, extending visitors' dwell time inside the mall. Moreover, it precisely captures the massive passenger flow entering through the west gate, delivering extremely high organic exposure and compelling reach effects.
It sits right next to Longshouyuan Station on Metro Line 2. Metro commuters can reach the mall’s west gate directly upon exiting the station. It also receives visitors arriving by private car, bus and nearby residential communities. The combined incoming and in‑mall foot traffic eliminates the limitation of reaching only a single audience segment. Outperforming ordinary wall‑mounted advertisements in location advantage, it achieves "mandatory visual coverage". Whether visitors are taking escalators, walking through passageways or staying in the atrium, they cannot avoid the screen content, enabling high‑frequency, uninterrupted exposure.
Located in the core area of the double‑height atrium on the second floor, the screen content can be clearly viewed without blind spots by passenger flows entering and exiting through the west gate, wandering shoppers on the first floor, consumers taking escalators across floors, and visitors pausing to rest in the atrium. It boasts extensive exposure coverage and an extremely high audience reach rate. Consumers passively receive advertising information while riding escalators or lingering in the atrium, creating a low‑resistance immersive communication scenario with higher audience acceptance.
Occupying the intersection of the mall’s main entrance and the main atrium circulation route, it adapts to indoor mall viewing scenarios. Featuring high pixel precision, authentic color reproduction, smooth and delicate images, and anti‑glare performance, it delivers exceptional presentation for high‑definition brand promotional videos, product posters and dynamic event videos. Its visual expressive power far outperforms traditional flat advertising materials. Each campaign runs for 3‑5 days with over 120 daily playbacks, forming a closed‑loop of "fan check‑in — social communication — secondary exposure".
The large screen supports social check‑ins. High‑quality advertising content easily inspires customers to take casual photos and share them on short‑video and social platforms, generating a linkage effect that extends offline exposure to secondary online communication and amplifies brand publicity influence. Compared with scattered floor light boxes inside the mall, the atrium large‑screen is one of the few digital media installations with multi‑floor panoramic visibility across the venue. It features high audience concentration without fragmented traffic, delivering superior ad reach and stronger memory retention.
