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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 185 Zhongshan Road, Donghu District | Format：led | Duration：15s |
| Location：Parkson Hall B | Min Qty：1 | Operating Time：8-21o'clock |
| Size：19.35m× 26.88m= 520m | Min Period：week |
Located at the intersection of Zhongshan Road and Xiangshan South Road, its curved design blends with the building facade to deliver unobstructed, 360‑degree visual coverage. Breaking the viewing limitations of traditional flat screens, it creates an immersive "screen‑as‑building" experience. There are no competing LED media of comparable scale within a 500‑meter radius of the screen. Combined with foot traffic in surrounding business districts across commuting, shopping and night‑time hours, it enables high‑frequency, high‑memorability advertising reach.
Situated at the prime crossroads of Zhongshan Road and Xiangshan North Road in Donghu District, within the core business zone of Nanchang’s century‑old Zhongshan Road, this landmark curved outdoor media boasts a daily footfall of over 800,000 and vehicle flow exceeding 200,000. It serves as a highly influential "super showcase" for urban imagery. Screen specifications: 19.35 m (width) × 26.88 m (height), total area 520 ㎡. Its curved surface offers unobstructed wide‑angle views and supports naked‑eye 3D creative content display.
Adjacent to Bayi Pavilion Station of Metro Lines 1 and 3, the media forms a closed‑loop of "off‑line foot traffic — online communication — brand conversion". Direct access connects shopping malls and metro passages. It radiates to key commercial and cultural‑tourism sites including Wanshou Palace Historical and Cultural Block, August 1st Uprising Memorial Hall, Shengli Road Pedestrian Street and Parkson Department Store Hall A. It draws urban shoppers, out‑of‑town tourists and young trend‑driven consumers. The bustling business district achieves dual coverage of pedestrian and vehicle audiences with a large target‑audience base.
Located at the core of Nanchang Zhongshan Road Business District and Pedestrian Street Business District, the surrounding area boasts prosperous commerce with numerous commercial complexes such as Rainbow Department Store, Parkson, Dongyi Food City and Wanshou Palace. It enjoys heavy vehicle and pedestrian flow, attracting diverse consumer groups including fashion‑minded youth, business professionals and family shoppers. With no obstructive objects around, passers‑by spend long dwell time in front of the screen, giving audiences ample time to view the advertisement and deepen their impression of it.
The large screen belongs to Parkson Hall B Trendy Fashion Shopping Mall. Targeting Generation Z young people with main audience aged from 18 to 35, the mall integrates businesses including beauty cosmetics, trendy toys, internet‑famous catering and designer‑led retail. It serves as the top destination for Nanchang youth for dating, social media check‑ins and shopping. Advertisements are embedded within leisure‑consumption scenarios, where audiences are in a relaxed state with lower resistance to advertising. This forms a closed‑loop of “viewing → resonance → photographing → sharing → secondary communication”, delivering far higher efficiency in boosting brand awareness than traditional advertisements.
Boasting a total visible screen area of approximately 162 square meters, this landmark advertising medium is rooted in Nanchang’s time‑honored Zhongshan Road Business District. Adjacent to Wanshou Palace Historical and Cultural Block and Shengli Road Pedestrian Street, it features the most concentrated foot traffic and stable exposure in old‑town Nanchang. Facing directly onto the city’s main arterial road, the large screen offers unobstructed wide‑angle multi‑perspective visibility, delivering strong forced street‑level exposure effects.
