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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：Intersection of Huizhan Road and Jinrong Avenue, Honggutan District | Format：led | Duration：15s |
| Location：Honggutan MixC World | Min Qty：1 | Operating Time：10-22o'clock |
| Size：38.12m×13.18m=502m² | Min Period：month |
The LED giant screen is located at the heart of Honggutan CBD, at the intersection of Huizhan Road and Jinrong Street. It occupies the main visual position on the facade of MixC World, the first‑of‑its‑kind complex of its type in Central China. As a landmark outdoor large‑screen media in Honggutan New District, the screen measures 38.12 m in width by 13.18 m in height, with a total area of 502 ㎡. Facing the city’s main arterial road, it enjoys an unobstructed wide view, delivering dual advantages: long‑distance visibility for vehicle traffic and close‑range viewing for pedestrian crowds.
Adopting an innovative commercial format combining mall, block and park, the project offers seamless access to Metro Building Interchange Station for Metro Lines 1 and 2, the core rail‑transport hub of Honggutan. It connects commuter passengers, self‑driving traffic and shopping‑mall visitors, generating overlapping traffic from main‑road vehicles, metro commuters and mall‑goers. It can precisely reach over 200,000 high‑net‑worth individuals daily, laying a large‑scale, high‑quality audience foundation for brand communication.
Facing the city’s main arterial road with no building obstructions and a wide viewing angle, the large‑screen delivers outstanding long‑distance communication performance. Its high‑brightness specification ensures sharp, clear visuals even under strong midday sunlight. At night, it blends into Honggutan’s urban night‑scene lighting and serves as a regional visual highlight. It supports the playback of high‑definition videos, dynamic creative visuals and naked‑eye 3D special effects for maximum visual impact, greatly boosting advertising attention compared with daytime conditions.
Located in the heart of Honggutan District with a total commercial floor area of approximately 120,000 square meters, it sits along the city’s core thoroughfares. It offers full‑spectrum coverage of the government‑affiliated CBD, top‑tier business districts, transportation hubs and waterfront landmarks, reaching over 200,000 high‑net‑worth individuals daily. Mass foot traffic amplifies brand influence. Ultra‑clear dynamic visuals capture attention within 0.3 seconds. Cross‑screen linkage technology integrates brand messaging into the city skyline, resonating with three key audiences: business elites, trend‑driven youth and tourists.
This outdoor large‑screen display spans 502 square meters and delivers striking visual impact. Unobstructed and visible from 500 meters away, it generates organic forced exposure and captures both vehicular and pedestrian traffic. Advertisements are embedded directly within consumption scenarios. Since audiences are in a relaxed state for leisure and shopping, they show less resistance to advertising and absorb information more readily. It enables the conversion pathway of “outdoor exposure — in‑venue experience”, boasting far higher advertising reach efficiency than traditional outdoor media.
Large street‑side LED resources are extremely scarce in the well‑established core of Honggutan CBD. This location features two core strengths: high‑profile visibility above major urban roads and precise close‑range outreach within business districts, granting it strong irreplaceability. It fully covers three prime time windows: daytime commutes, afternoon consumption and evening nightlife. Perfect for diverse advertising objectives including regional customer acquisition, festival‑themed marketing and city promotion, it stands as a high‑cost‑effective, high‑value top‑tier outdoor communication asset within Nanchang’s core business districts.
