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| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 473, Jiefang South Road, Hexi District | Format：led | Duration：15s |
| Location：Bohai Rim | Min Qty：1 | Operating Time：8-20o'clock |
| Size：16m×13m =208㎡ | Min Period：week |
Located in the prime C-position of the long-established and largest home furnishing and building materials corridor on Jiefang South Road in Tianjin, this spot faces the city's main thoroughfare with multiple lanes in both directions. There are no high-rise buildings blocking the view ahead, allowing for super long-distance visibility. The slow-moving traffic section effectively extends ad viewing time, ensuring strong exposure. It serves as the main gateway for people coming into the city from Jinnan and Xiqing, making it Tianjin's only landmark outdoor screen dedicated to the home furnishing sector, unlike ordinary high-traffic media in general commercial areas.
The main investment advantage of this screen is its 100% vertically targeted audience, complete with a ready-to-spend mindset and extremely short conversion paths. It's a rare 'performance-driven ad spot' in Tianjin's outdoor media landscape. The core audience mainly consists of 25-45-year-old homeowners, high-end families looking to upgrade, and building material distributors—all precise decision-makers and industry professionals in the home furnishing, appliances, turnkey renovation, and building materials sectors. There's no waste from irrelevant traffic, and ad placements can directly boost store visits, sales, and channel recruitment. The ROI from brand advertising here far exceeds that of regular commercial area media.
Leveraging the project's prime location and strong foot traffic, the audience reach of the LED screen has high commercial value. As a major traffic artery in Tianjin with huge daily car flow, it achieves triple coverage with 'car traffic + subway passengers + shopping area foot traffic.' The core audience mainly consists of highly educated, high-income, and high-spending individuals.
Bohai Rim International Home, 208㎡ Outdoor LED, is the only landmark large screen on the main vertical road of home furnishing and building materials in Tianjin. Relying on the mature home furnishing industry belt along Jiefang South Road, it achieves a high match between the audience and consumer demand, precisely covering the entire Tianjin home decoration target group. It’s not only a key and efficient media platform for home, appliance, and renovation brands to capture the Tianjin home improvement market but also a rare vertical media channel for real estate and finance sectors to accurately reach home buyers and renovation audiences.
The core home furnishing and building materials industry belt in Tianjin has been established for many years, and the approval for large, compliant outdoor LED screens in the area has long been tightened. Adding new vertical screens of the same specification and prominence is almost impossible, making this spot an irreplaceable landmark media in the Tianjin home furnishing and building materials sector. With no similar competitors nearby, it exclusively monopolizes the city’s home renovation traffic, and its scarcity continues to drive up advertising premiums.
The core investment value lies in the long-term appreciation of the prime south-city location, high conversion rates among high-net-worth groups, excellent cost-effectiveness and flexible placement, strong brand image endorsement, and the potential for linked scenario marketing. Ads here naturally generate city-level buzz and exposure, making it ideal for new product launches, brand upgrades, and major event promotions. It leads in attractiveness, memorability, and visual impact, with metro and building audience acceptance reaching 76%.
