- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 999, Huizhan Road, Honggutan District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：27.6m(W)×20.5m(H)=566㎡ | Min Period：week |
The large screen is located at the intersection of Phoenix Middle Avenue and Fanghua Road, right at the main entrance (Gate 1) of Red Valley Beach Wanda Plaza. It's the prime street-facing media spot. The subway Line 1 goes directly to the plaza in front, making it a key route for business, commuting, and shopping in the new district. The screen spans the entire intersection, covering traffic in both directions, capturing all foot traffic entering and exiting the mall at a glance, with no visual blind spots. People can notice it from a distance, maximizing brand exposure and drastically improving ad recall.
The LED screen at Red Valley Beach Wanda Plaza’s Gate 1 is the largest outdoor commercial LED in Nanchang. It offers high brightness and refresh rates, with an effective viewing distance of 30–400 meters. The intersection has multiple lanes, a busy plaza, and opposite office buildings without obstructions, so it’s visible everywhere. The clear picture and vibrant colors create strong visual impact, easily catching viewers’ attention. Plus, its wide audience coverage ensures high reach, significantly boosting ad effectiveness.
The main young trend-driven audience is 18–35-year-old students and office workers—the core crowd visiting the mall for beauty products, trendy brands, cinemas, and bubble tea. It’s perfect for promoting digital gadgets, trendy brands, celebrity fan campaigns, and internet-famous eateries. Daily traffic at the intersection exceeds 600,000 people and vehicles. On weekdays, there’s a steady flow of 300,000; weekends and holidays peak at 500,000–600,000. The combined flow from both-way main road traffic, subway exits, and mall entrances makes for triple-layered exposure.
As the core media of Nanchang's No.1 commercial district, this big screen is an excellent platform for elevating brand image, launching new products, and promoting holiday interactions. It effectively reaches the city's highest-spending consumers. The area is surrounded by Metro Lines 1 and 2, high-end shops, residential communities, and offices, with a foot and vehicle traffic of over 200,000. In 2024, the mall's annual foot traffic is expected to exceed 30 million, providing the screen with extremely high reach and exposure.
As the visual centerpiece of the commercial district, it’s not only a prime spot for brand promotion but also a famous check-in landmark in Nanchang. Its advertising penetration is strong, making it an excellent spot for brand campaigns, cultural tourism promotion, and other marketing activities. Dynamic videos and creative content can be displayed to meet various advertising needs, boost in-store conversions, and offer both brand exposure and tangible performance value.
Honggutan Wanda is Nanchang’s hottest trendy and influencer-friendly commercial area. The massive, eye-catching screen easily attracts locals, tourists, and social media influencers, who shoot and share content on platforms like Douyin and Xiaohongshu. This creates a dual effect of offline precise exposure plus online viral social sharing. New product launches and holiday-themed promotions can quickly generate city-wide buzz. It offers a promotional premium that regular outdoor media cannot match, rapidly boosting regional brand visibility.
