- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 3, Fushui Road, Fucheng Street, Longhua District | Format：led | Duration：15s |
| Location：Fengshengda Land Shopping Center | Min Qty：1 | Operating Time：17-22o'clock |
| Size：14.6m(W)×9.6m(H)=140㎡ | Min Period：week |
The screen is located on the main exterior at the intersection of Guanxing East Road and Fuhua Road, directly facing the two-way main road traffic and the pedestrian flow from the mall entrance. There are no trees or poles blocking the view in front, and it’s clearly visible from 10–200 meters. Traffic light congestion creates long periods of passive viewing, meaning viewers stay focused much longer compared to typical small community lightboxes. The large outdoor dynamic display has strong visual impact, allowing passing drivers and shopping families to fully receive the advertisement, significantly improving product awareness and driving store traffic conversion.
This prime visual spot along the street is right outside the mall’s main entrance at the intersection of Guanxing East Road and Fuhua Road. Several community buses go directly to Fengsheng Yiyuan Station, and it’s located at a major traffic crossroads in Fucheng. Within 500 meters, it covers over 10,000 households in mature residential communities, and within a 3 km radius, it reaches nearly 300,000 permanent residents. The main audience is middle-class parents aged 25–42, with heavy traffic from family outings and weekend gatherings. It’s the only large-scale, full-service neighborhood commercial landmark in Fucheng Street.
It’s the only large outdoor LED media on the street of Longhua Fucheng Street. There are no competing large screens of the same level in the area, making the resource highly exclusive and unique. The massive dynamic display has strong visual impact, covering both vehicle and pedestrian traffic. This greatly enhances advertisement recall and store traffic conversion, making the communication more effective. With stable traffic at the location and lower placement costs, the cost-effectiveness per thousand exposures stands out, significantly boosting brand visibility.
On weekdays, foot traffic relies on commuters from the industrial park, while on weekends and holidays, family-oriented visitors peak. The mall hosts over a hundred festive and family-themed events each year. The big screen runs in sync with mall hours from 10:00 to 22:00 daily, covering both the lunchtime shopping and evening night-economy peaks. A 15-second ad cycles about 120 times a day for high-frequency exposure, repeatedly reinforcing brand memory. The large, stable traffic helps lower the cost per thousand exposures compared to downtown billboards, making it ideal for regional chains and local stores for long-term campaigns.
As a flagship shopping and experience center in northern Longhua, Fengsheng Dadi Shopping Center is surrounded by numerous residential communities, with a strong living atmosphere, providing a stable and frequent offline audience for LED media. Whether it’s daily parent-child education, movie entertainment, or one-stop family shopping on weekends, the big screen effectively covers the leisure activities of nearby residents. It’s an ideal spot for brands to deeply engage with the northern Longhua community and drive nearby in-store consumption.
As a landmark street-facing commercial screen in the area, combined with the mall’s regular themed events, its eye-catching dynamic visuals easily attract nearby residents and young professionals to spontaneously create short videos and posts, sharing them on platforms like Douyin and Xiaohongshu. This achieves both precise offline ad exposure and free online social amplification, helping brands quickly reach Guanlan, build regional brand presence, and gain extra value and influence in the area.
