- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 348, Fuhua 1st Road, Futian District | Format：led | Duration：15s |
| Location：Joy City | Min Qty：1 | Operating Time：9-22o'clock |
| Size：14m(W)×7.6m(H)=106㎡ | Min Period：week |
The large screen is located on the main road of Fuhua Road in Futian CBD, next to Ping An Finance Center, Civic Center, and Convention and Exhibition Center. A single screen covers both the traffic on Fuhua Road and the pedestrian flow on Central Avenue. It offers a 150° ultra-wide viewing angle, allowing people in waiting cars at traffic lights, pedestrians crossing streets, or those in high-rise office buildings on the opposite side to watch the screen completely. With no trees, poles, or buildings blocking the view, it fully eliminates visual blind spots and significantly boosts brand credibility.
Futian CBD is a super large-open Block international fashion street district, combining Grade-A offices, high-end Tianyuan apartments, luxury retail, art galleries, and themed plazas. It's one of Shenzhen's top commercial landmarks, attracting over 40 million visitors annually. It’s seamlessly connected to metro lines 1, 2, and 10 at Gangxia and Gangxia North stations, surrounded by 8 main city roads, and close to the Civic Center, Convention and Exhibition Center, and Ping An Finance Center. Within 1 km, there are 239 Grade-A office buildings and over 60 five-star hotels, making it the core intersection of finance, business, and trendy consumer activities in Shenzhen.
As a key outdoor landmark screen, it covers over 350,000 people and vehicles daily, reaching a large number of high-net-worth white-collar workers, political and business elites, and tourists. The screen directly faces the central square of Central Avenue at the Joy City Center, offering an excellent direct viewing angle. Day or night, it delivers a visually stunning experience to passersby and allows close interaction with shoppers in the mall, making it ideal for promoting retail and dining brands inside the shopping center.
As a landmark media in the mature CBD area of Futian, it serves as a core visual node for people entering and leaving Futian. The LED at Joy Center has previously hosted advertising for many well-known brands in cars, phones, luxury goods, and FMCG. It already carries a high-end media perception, and long-term advertising helps shape a premium brand image, build brand value, and is one of the key channels for entering the high-end market in Shenzhen.
Relying on China’s first “Shenzhen Festival Avenue,” centered around festival culture, this large screen is not only the visual focal point of the shopping area but also a core platform for many city-level public cultural activities and commercial promotions. The screen is on every day from 9:00 AM to 10:30 PM, with a typical rotation of a 15-second spot played 120 times a day over 13.5 hours, ensuring brand messages reach the large flow of cars and pedestrians throughout the day.
The screen’s unique folded curved architectural design makes it a trendy landmark in Shenzhen. With visuals themed around aurora, technology, and art, it easily attracts passersby and fans to take photos, share content, and post short videos on Douyin and Xiaohongshu. It naturally generates a huge amount of free online secondary exposure every month, combining precise offline ad visibility with full-scale social media buzz. Compared to conventional media, it offers higher advertising value and is ideal for new product launches, celebrity campaigns, and city-themed special promotions.
