- Photos
- Specs
- Advantages
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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：0 |
| Address：No. 16 Jianxin North Road, Jiangbei District | Format：billboard | Duration：0 |
| Location：Maoye World | Min Qty：1 | Operating Time：19-23o'clock |
| Size：41.53m(w)×22.5m(h)=934.4㎡ | Min Period：month |
This media installation stands on the main road of Jianxin North Road, serving as the first landmark media sight for all vehicle and pedestrian traffic entering Guanyinqiao Business District. All vehicles coming into the city from the airport, Yubei District and Hongqihegou must pass this spot. There is no traffic diversion or visual obstruction from buildings, making it the sole vertical sky giant screen at the entrance to Guanyinqiao. Its location resources are rare and irreplicable. It forms a four-dimensional traffic network covering metro, bus, private car and foot traffic, acting as an unavoidable visual gateway to and from the core Guanyinqiao Business District.
It covers four traffic channels: Metro Lines 3 and 9, over 40 bus routes, private vehicle flow and pedestrians on pedestrian streets. Jianxin North Road sees more than 350,000 vehicle trips daily, the two metro stations handle 280,000 daily commuter passenger trips, the business district records 900,000 daily pedestrian visitors on regular days and a peak of 1.3 million during holidays, with the total daily flow of people and vehicles exceeding one million. The screen delivers simultaneous exposure across three levels: rail transit, road surface and pedestrian overpasses, maximizing the efficiency of repeated audience reach.
Tourists account for over 60% of the business district’s foot traffic, covering young consumer groups from all provinces and municipalities nationwide. It is ideal for national new product launches and urban cultural tourism promotion for brands, enabling simultaneous access to local market customers and national online traffic. Pedestrians can view the full screen naturally by looking up, while drivers have a straight horizontal line of sight to the entire display. The ultra-large screen provides ample space for creative visual presentations, with an on-site audience attention rate exceeding 90%. Passersby inevitably receive brand information upon sight.
Strategically positioned at the prime spot of Jianxin North Road, the main arterial road leading into Guanyinqiao Business District, this landmark is the first visual landmark for traffic heading to Guanyinqiao from Yubei, Hongqihegou and Jiangbei International Airport. The screen directly faces both directions of the main road with no tall buildings blocking the view. Motorists, pedestrians on footbridges and shoppers within the business district all have an unobstructed line of sight to the screen without any visual diversion. Surrounding the site are concentrated commercial amenities including international trade and business hubs, digital industrial parks and Bayu cultural and creative experience zones.
It reaches over 70% of young Generation Z consumers aged 18 to 35, as well as students and fashion-focused shoppers, making it ideal for brand promotion of 3C electronics, new-style tea drinks, beauty and streetwear brands, and major business district festival campaigns. Coupled with the influx of internet-famous cultural tourists across Guanyinqiao and local commuting families, it delivers full coverage of four core audience groups: high-end business professionals, young trendsetters, national tourists and local residents with daily consumption demands, boasting far superior audience compatibility compared to regular advertising spots in the business district.
This advertising medium features an extra-large horizontal seamless screen spanning 934.4 square meters. Its wide, neat frame delivers a magnificent visual presence, perfect for premium brand displays such as full panoramic brand imagery, complete vehicle visuals and large-format themed posters. It maintains illuminated exposure for four prime evening hours, precisely targeting the peak period of the business district’s nighttime economy. With a visible range stretching 2,000 meters along the main road, it achieves zero blind spots across three layers of viewpoints: two-way traffic lanes, pedestrian footbridges and sidewalks, capturing extremely high attention from both motorists and pedestrians. Boasting dominant illuminated visual appeal after dark, it stands as a core component of Guanyinqiao’s iconic nighttime urban skyline.
