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| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：No.6 Guanyinqiao Pedestrian Street, Jiangbei District | Format：led | Duration：15s |
| Location：Guanyinqiao New World Department Store | Min Qty：1 | Operating Time：8-22o'clock |
| Size：21.44m(w)×19.36m(h)=415m² | Min Period：week |
Located directly in front of the main urban access road of Jianxin North Road, this location serves as an irreplaceable thoroughfare for all inbound through traffic, pedestrians from the commercial pedestrian street, passengers exiting the metro station and crowds at the food street. It delivers simultaneous full-range exposure to both motor vehicles and pedestrians on two separate levels. The second-floor elevated position at the mall's main entrance forms an optimal 15° downward viewing angle relative to the ground, with no obstructions from high-rises, street trees or storefronts. Boasting an ultra-wide 170° viewing angle, the entire screen can be clearly seen from 30 meters away, and the image remains sharp from as far as 1,000 meters. Pedestrians and drivers naturally spend longer gazing at the screen while waiting to pass, with an average upward glance rate of over 60% among passing crowds.
Facing it directly stand three major landmark shopping malls: New Century Metropolis, Dachengcheng and Suning Southwest Super Flagship Store. The surrounding area encompasses star-rated hotels, Grade A office buildings, popular internet-famous restaurants, the Jiujie Night Economic Belt and Jialing Park, covering consumer groups ranging from high-end light luxury shoppers, young trendsetters and family visitors to business office workers. Guanyinqiao Business Circle records an average daily combined foot and vehicle traffic of 600,000, with a peak exceeding 930,000 during holidays. This single spot effectively reaches over 600,000 visitors every day, while Jianxin North Road main road sees 400,000 vehicle passages daily.
Featuring an oversized display, high-density crowd reach and powerful cultural penetration, this venue acts as a core medium for brands across Southwest China to achieve city-wide exposure and social viral dissemination. It is the unavoidable passage for passengers exiting Entrances 1, 2 and 3 of Guanyinqiao Metro Station on Lines 3 and 9, as well as over 30 bus transit hubs, with no alternative travel routes. Visitors lingering to take photos in the square will naturally spend more time viewing the advertisement, greatly boosting ad memory retention and delivering mandatory dual-channel exposure to both vehicles and pedestrians.
The screen is installed above the main entrance of New World Department Store at a golden downward viewing angle of 15° relative to the ground. There are no tall buildings, trees or overpasses blocking the view around it. Boasting an ultra-wide 170° viewing angle, its complete visuals can be clearly distinguished by pedestrians from 30 meters away. People waiting for traffic lights, resting in the square or stopping to shop will naturally look up at the screen. It draws far more active attention from foot traffic than other side-positioned large screens in the business district, delivering premium visual quality for advertisements of high-end brands.
Guanyinqiao is a 100-billion-yuan 4A urban cultural and tourism business district in western China and a national-level demonstration zone for nighttime consumption. New World Department Store serves as the core comprehensive trendy shopping mall on the southern wing of the district, catering to young trendsetters, middle-class families and office commuters alike. This large screen acts as an urban gateway landmark of the business district and a must-visit spot for photos among tourists and local residents, forming a complete marketing loop of "screen exposure – offline check-ins – social media recommendation – in-store conversion".
Most large screens in Guanyinqiao fall into two categories: those targeting young crowds solely in plazas, and single street-side screens along pedestrian walkways. This location features a rare 415-square-meter ultra HD LED gateway screen that fully covers vehicle traffic on main roads, massive foot traffic in the central square, and three tiers of audiences including young people, families and business professionals. There are no homogeneous competing screens in the business district with the same size, prime location and full audience coverage. It exclusively captures the first visual impression of people entering the district, creating an irreplaceable memorable image for brand advertisers.
