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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：0 |
| Address：Liansheng Lane and Chengshou Street, Chunxi Road | Format：billboard | Duration：0 |
| Location：Liansheng Lane and Chengshou Street, Chunxi Road | Min Qty：1 | Operating Time：19-23o'clock |
| Size：6.72m(w)*12.98m(h)=217m² | Min Period：month |
Occupying a prime dual-view location at the crossroads, it horizontally covers vehicle traffic along Chengshou Street arterial road and vertically captures all pedestrians entering and exiting the pedestrian street via Liansheng Lane. No tall trees or low-rise buildings block the view at the intersection, delivering a 180° wide-angle perspective with zero visual dead zones and clear visibility up to 500 meters. All visitors strolling Chunxi Road, heading to Taikoo Li or IFS, taking the subway, or driving along the main road will face the large screen directly, resulting in far higher forced exposure and passive viewing rates than single-sided screens inside the pedestrian street.
Situated at the core crossroads within the inner loop of Chunxi Road Pedestrian Street, the site is adjacent to Silver Square and Chunichi Department Store. It takes a 3-minute walk to reach Chunxi Road Metro Station for Lines 2 and 3, with coverage extending to two top-tier commercial complexes: IFS International Finance Center and Taikoo Li. This spot serves as an essential traffic hub for both pedestrians and vehicles between the pedestrian street and arterial road. Surrounding businesses span high-end department stores, trendy brand boutiques, internet-famous restaurants, star-rated hotels and office buildings, forming a complex commercial ecosystem integrating high-end consumption, youthful fashion and cultural tourism check-ins.
Pedestrians are mainly young shoppers, tourists and retail customers, while the main road accommodates all commuter private cars, taxis and buses, achieving full coverage of both pedestrian and vehicle traffic flows. The site records a daily comprehensive foot and vehicle traffic volume of 976,000 visits, with a steady daily volume of over 500,000 on workdays. Daily traffic peaks exceed 1 million visitors during May Day, National Day, New Year's Eve and other holidays. The commercial district receives more than 60 million tourists annually, among which cultural tourism visitors from other cities account for 52%, and local young consumers and business visitors make up the remaining 48%.
The large LED billboard at the crossroads of Liansheng Lane and Chengshou Street on Chunxi Road is a rare high-definition landmark giant screen at an intersection within the inner Chunxi Loop that covers both pedestrians and vehicles. Occupying an irreplaceable traffic hub where the pedestrian street meets the city's main road, it boasts an ultra-large visible area and steady massive foot traffic throughout the day, reaching young trendsetters as well as mid-to-high-end consumer groups. It delivers millions of mandatory offline impressions coupled with organic viral check-in sharing across social platforms, making it a prime golden out-of-home medium for brands to deepen their presence in the southwest market and launch city-wide phenomenal marketing campaigns.
As a prime crossroads inside the inner Chunxi Loop, this medium is a scarce dual-dimensional advertising resource that captures both pedestrian flow from the pedestrian street and vehicle traffic on the city’s main road. Vertically, it intercepts all pedestrians entering and exiting the business district via Liansheng Lane; horizontally, it covers all passing vehicles along Chengshou Street. It sits on the indispensable core thoroughfare connecting Yinstone Plaza, Chunghwa Department Store, IFS, Taikoo Li, and the Chunxi Road interchange Station for Metro Lines 2 and 3, with no alternative travel routes. Up to 95% of the district’s pedestrians and passing vehicles receive direct mandatory exposure to the screen.
Backed by the comprehensive commercial ecosystem of the business district, we can launch an integrated packaged service featuring "brand momentum building on the giant screen plus offline conversion-driven activities" by collaborating with surrounding mall stores, offline pop-ups and trendy events. This diversifies revenue streams and marketing scenarios, not only boosting the effectiveness of brand advertising placements but also elevating the commercial value and unit price of the medium. It stands out as a top-tier golden out-of-home medium within southwest business districts, combining premium aesthetics, consistent high traffic and exceptional communication influence.
