- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：0 |
| Address：No.4 South Jianshe Branch Road, Chenghua District | Format：billboard | Duration：0 |
| Location：East Gate of Eastern Suburbs Memory | Min Qty：1 | Operating Time：18-22o'clock |
| Size：6.15m(w)*7.18m(h)=44.16㎡ | Min Period：week |
Located at the only essential passageway at the east gate of the park, the large screen is directly passed by 85% of visitors, performance audiences and lifestyle bloggers entering the park. The open square in front is free of obstructions from trees and buildings, with no visual blind spots within a 300-meter radius, allowing the advertising visuals to be fully viewed from both near and far distances and delivering an extremely high passive exposure rate. Leveraging the original texture of Su-style old red brick factories in the park, the retro industrial-style architecture paired with a modern double-fold giant screen creates a striking visual contrast, making this spot the core internet-famous landmark of the park.
It is directly accessible from Dongjiao Memory Station of Metro Lines 7 and 8, with a 420-meter walk from the station exit to the large screen square. Serving as the first visual highlight for all park visitors, it sits adjacent to Dongshan Music Square and a skate park. Externally, it connects with Vanke Tianhui, Longfor Riverside Paradise TOD venues, livehouses, internet-famous restaurants and art exhibition halls, forming an integrated ecosystem of trendy cultural tourism. The Dongjiao Memory Park receives over 17 million visitors annually, with a daily average of more than 50,000 park visitors on workdays and over 40,000 daily outbound passengers at the metro station. The location covers around 300,000 pedestrian and vehicle flows every day.
As an iconic outdoor advertising medium in the business district, its oversized dimension and prominent location make it an unavoidable visual focal point for passing pedestrians and vehicles. It delivers advertising information in an intuitive and efficient manner with strong brand recall. It targets mainstream urban consumers aged 18 to 45, a demographic with strong purchasing power and a passion for fashion trends. This group holds high acceptance and spending capacity for mid-to-high-end brands, constituting the core target audience for all types of brands.
As the sole mandatory passage for all park visitors, over 85% of tourists entering the park for check-ins, performances and shopping face the screen directly with no detour routes or obstructions from buildings and green plants. Boasting an ultra-wide 300-meter visible range that covers all viewing distances, it delivers high-intensity forced exposure. Coupled with coordinated foot traffic from the TOD commercial districts of Vanke Tianhui and Longfor Riverside Sky Street, passenger flow remains balanced day and night, with evening show and night tourism visitors accounting for over 40% of total traffic. This completely avoids the evening traffic slump plaguing ordinary outdoor LED screens and maximizes all-day exposure value.
This media asset features multiple flexible monetization and exit channels. Benefiting from an exclusive rare location within the park, empowerment by top trendy brand IPs, and steadily growing young visitor volume, its advertising quotations keep rising steadily. It boasts high customer repeat investment rates and low customer acquisition costs, driving continuous growth in net profit. It simultaneously enables brands to capture youthful traffic and secure long-term market recognition in the local area, outperforming ordinary street-side LED screens in commercial districts across profitability stability, communication value and asset appreciation potential.
Its unparalleled location advantages, stunning visual effects and efficient communication value make it a core outdoor advertising medium for brands to boost visibility, expand influence and drive sales conversion in Dalian’s market. It stands as a prime resource in Dalian’s outdoor advertising sector. Exclusive operation and maintenance of this medium ensures advertisers’ information will not be overshadowed by other advertisements, enabling dominant and exclusive brand exposure and elevating the brand’s standing and influence among consumers.
