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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 58 Minquan Road, Yuzhong District | Format：led | Duration：15s |
| Location：Hejing Jurong Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：25.54m(w)*30.64m(h)=774.9m² | Min Period：week |
Located at the gateway node of Jiefangbei CBD, the project sits directly above Jiaochangkou Terminal of Metro Lines 1, 2 and 6. Passengers from the rail transit on B2 level can flow vertically to the ground level. The site records a daily pedestrian flow of 800,000 people and a daily vehicle flow of nearly 600,000 trips. During May Day, National Day, New Year's Eve and cultural tourism events, the single-day peak passenger flow hits 2.6 million, among which out-of-town cultural tourists account for 55% of the total passenger flow and local business and consumption crowds make up the remaining 45%. Unlike large screens in ordinary business districts that suffer a sharp drop in traffic at night, this site maintains stable foot traffic all day long.
The screen is mounted on the curtain wall of Hejing Jurong Square, the gateway landmark of Jiefangbei CBD. All metro exit passengers, pedestrians heading for Jiefangbei and Shibati, as well as vehicles on main roads can directly see this screen, which stands at the commanding height of the building skyline. There are no high-rise buildings or trees blocking the view in the surrounding area, making the screen clearly visible from a distance of 500 meters. Its forced reach rate is nearly 100%, with clear picture recognition from afar and an advertising attention rate exceeding 85%. It delivers balanced and efficient exposure throughout the day, leading far ahead in both forced reach rate and advertising attention rate compared with other media.
The site radiates the hundred-billion-yuan financial and business circle of Jiefangbei. Leveraging the top-tier cultural tourism IP of Jiefangbei, it attracts young cultural tourists from all over the country, with a high proportion of trendy young people aged 16 to 35, including college students, fashion bloggers, idol fans and trend enthusiasts. This group features high social activity and strong willingness to check in and share content on social media, supporting youth-oriented traffic marketing. The two complementary customer groups enable brands to build high-end brand image while breaking into the youth market, catering to the marketing demands of brands across all categories.
The 775-square-meter curved naked-eye 3D giant screen at Hejing Jurong Plaza is a rare large-scale outdoor landmark media along the skyline of Jiefangbei CBD. Situated at a core gateway atop an interchange of two metro lines, it delivers top-tier naked-eye 3D visual effects via its oversized curved hardware, reaching both high-end business visitors and all tourists visiting the landmark. Supported by millions of mandatory offline exposures and viral short-video dissemination across social platforms, it serves as a premier outdoor large screen for brands to deepen their footprint in the southwest market and stage city-wide phenomenal marketing campaigns.
Jiefangbei Business Circle records a daily foot traffic of over 500,000 people. The light box targets high-spending groups from finance, cultural tourism and other sectors, making it ideal for marketing campaigns of luxury goods, automobiles and other high-end brands. As a key building surrounding Jiaochangkou Roundabout, its light box, together with the Spring Festival decorative lights of Jiefangbei Love Tree, forms a landmark for festive vibes and reinforces the visual identity of the business district. Boasting a prime rare location, premium audience groups and policy backing, this light box carries immense commercial value.
Leveraging Chongqing’s positioning as an international consumption center, this media asset generates steady cash flow from basic rotational advertising slots, high premium profits from exclusive high-end screen takeovers, and incremental revenue from government and enterprise projects. Foot traffic remains balanced across peak and off-peak seasons, with an annual occupancy rate consistently above 90%. For advertisers, it enables a full-cycle marketing loop integrating mandatory offline exposure, viral social media outreach, high-end brand endorsement and offline store traffic conversion. It stands as a top-tier outdoor landmark media resource in southwest China that combines premium aesthetic appeal, massive audience reach and powerful communication influence.
