LED at BM Store, Chengdu Eastern Suburb Memory International Fashion Industrial Park
Craft Outstanding Light and Shadow through Intelligent Manufacturing, Present a Flawless Visual World
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| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No.4 South Jianshe Branch Road, Chenghua District | Format：led | Duration：15s |
| Location：East Suburb Memory International Fashion Industrial Park | Min Qty：1 | Operating Time：10-21o'clock |
| Size：25.28m(w)*8.64m(h)=218.4m² | Min Period：week |
Located at the facade of the first southwest store of Brandy Melville by the main east entrance of Eastern Suburbs Memory, this large screen serves as the first visual landmark for visitors exiting Dongjiao Memory Station of Metro Lines 7 and 8. All subway passengers, self-driving visitors and pedestrians coming for check-ins have to pass the front of the screen. The funnel-shaped circulation layout of the park ensures that 85% of incoming visitors cannot avoid viewing the screen. The 300-meter-wide open square has no buildings or trees blocking the view, enabling wide-angle visibility with coverage for both long and short distances, resulting in far higher exposure efficiency than screens inside the park.
The park receives over 17 million visitors annually, with a daily average of more than 50,000 visitors. The single-day peak volume hits 140,000 during music festivals, exhibitions and holidays. Out-of-town tourists account for over 50% of all visitors, bringing dual traffic consisting of local young people and cultural tourism visitors nationwide. This location covers 300,000 pedestrians and vehicles every day. From 10:00 to 21:30 daily, the screen delivers non-stop advertising exposure across four major traffic peaks: daytime store visits, afternoon check-ins, evening performances and night tours.
Sited in the core gathering area of trendy young people within Eastern Suburbs Memory, the giant screen paired with red-brick industrial-style buildings has become an iconic must-visit media spot in the park. The exits of two metro lines lead directly to the east gate square, bringing steady streams of commuters and weekend visitors. Unlike commercial district screens that only target shopping crowds, this location attracts visitors from multiple scenarios including exhibition viewing, live performances, photography and market fairs. Visitors stay for an average of more than 3 hours, leading to more repeated ad impressions and deeper brand retention.
The main east gate entrance of Eastern Suburb Memory houses the only 218-square-meter angled P4 naked-eye 3D facade giant screen across the entire fashion industrial park. No other large screen resources of the same specification or entrance location exist within the park, creating an irreplicable exclusive visual asset. As a national-level cultural and tourism landmark in Chengdu and a core hub for youth trends, Eastern Suburb Memory’s media value lies not in advertising exposure volume, but in cultural resonance and depth of brand storytelling, making it a rare venue for luxury brands to build de-commercialized emotional connections with audiences.
The LED screen at the BM Store in Eastern Suburb Memory is a scarce giant screen within Chengdu’s youth trend circles. Leveraging the national trend buzz generated by BM’s first southwest flagship store and its prime location in the top-tier cultural and creative park of Eastern Suburb Memory, it precisely targets young audiences with strong social sharing influence. Its hardware supports 3D creative production for viral check-in content, combining mandatory offline exposure with organic online short-video viral dissemination. It serves as a landmark core media asset for brands to cultivate the southwest youth market and launch youth-oriented sensational marketing campaigns.
It boasts outstanding foot traffic exposure advantages, situated on the sole mandatory passage leading to the park’s east gate. The spacious square in front is free of obstructions from trees or buildings, with zero visual blind spots within a 300-meter radius, enabling complete unobstructed viewing from both near and far distances and delivering striking mandatory audience reach. Its visitor base encompasses three core traffic groups: out-of-town young tourists, local youth, and art school students. Visitors spend an average of over three hours in the park, resulting in higher repeated exposure to advertisements and stronger retention of brand messaging in audience memory.
