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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 166 Minzu Road, Yuzhong District | Format：led | Duration：15s |
| Location：2077 Cyber City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：上5.12m*4.48m+下9.6*5.12=72㎡ | Min Period：week |
Located at No. 166 Minzu Road, Yuzhong District, in the heart of the Jiefangbei CBD core business district, it is adjacent to popular urban landmarks such as Hongyadong, Guotai Art Centre and Qiansimen Bridge. Connected to the Xiaoshizi multi-line transport hub, it stands as a highly representative cyberpunk immersive-themed commercial complex in Chongqing and a well-frequented online destination for youth trends and cultural tourism. Leveraging the massive foot traffic of Jiefangbei, it draws local young consumers and tourists from across the country, precisely targeting Generation Z as its core demographic.
Occupying the prime central spot in the mall's main atrium, this installation serves as the venue's central visual focal point. Mounted in a vertically suspended manner with no walls or support columns obstructing the view, it reaches mobile visitors across all mall floors. Shoppers browsing stores, visitors pausing to rest in the atrium, and content creators taking viral check-in shots can all view the screen content head-on, enabling close-range, comprehensive visual exposure with remarkable multi-level outreach effects. Meanwhile, this large screen can form a four-screen linkage matrix together with the 360° circular tunnel screen at the project's main entrance, the 90° 3D corner screen on the pedestrian street, and the curved overpass large screen. This setup enables the creation of interconnected indoor and outdoor immersive communication scenarios, greatly amplifying communication momentum and social media exposure.
Boasting scene characteristics highly compatible with youth-oriented communication, this large screen constitutes a premium advertising spot for niche vertical sectors. Its core applicable scenarios include birthday support campaigns for celebrity idols, promotion of new songs and TV series, fan community public welfare initiatives, buzz generation and new product promotion for Chinese animation, online game and trendy toy IPs, on-location promotional campaigns for youth-focused new consumer brands, fashion apparel and cultural and creative brands, as well as displays of mall-themed festivals, youth cultural events and urban cultural tourism content.
As a convergence node for pedestrian flow across all floors, the atrium puts the screen directly in front of consumers as they move between stores, pause to take photos, or rest here. The viewing distance is short, delivering strong visual impact. There are no large obstructions such as columns or walls, allowing visitors on multiple floors to view the screen simultaneously. This enables multi-level, comprehensive visual reach; repeated exposures during a single visit strengthen audience recall of the content.
Located in the core business district of Jiefangbei in Chongqing, this media asset greatly amplifies event publicity momentum and photo-worthy social media appeal. It aligns with young people’s evening routines of going out, checking in at spots and socializing. Dense exposures during prime viewing hours naturally attract highly targeted groups including Gen Z, fandom enthusiasts, gaming and anime fans, trendsetters and young tourists. It matches the communication rhythm of youth-oriented brand marketing, delivering far superior conversion and product recommendation effects compared to ordinary large screen media.
Premium large screen assets in a city’s core business districts represent irreversible scarce resources. There are very few newly approved legal large screen locations in central Jiefangbei, and the value of existing high-quality media continues to rise. This location not only generates steady short-term cash flow revenue but also holds dual appreciation potential from operating rights and media brand value. It qualifies as a high-quality light asset investment with reliable short-term returns and promising long-term value growth.
