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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：Intersection of Huangshan Road and Huaining Road, Shushan District | Format：led | Duration：15s |
| Location：Jin Dadi 1912 | Min Qty：1 | Operating Time：8-22o'clock |
| Size：28m ×13m=364㎡ | Min Period：week |
Located at the intersection of Huangshan Road and Huaining Road, at the core junction of the Shushan, High-tech, Government, and Luyang districts, it is a vital thoroughfare for both pedestrian and vehicular traffic in the western urban area of Hefei. With a 360° unobstructed view, the visibility over long distances is extremely strong. The entrance to Jindadi 1912 East Street integrates high-end dining, trendy bars, cinemas and theaters, and boutique hotels, serving as a benchmark for Hefei's night economy and a fashion consumption advertising icon that naturally carries trend credibility.
The 1912 Block is Hefei's urban cultural showcase. The large screen serves as the visual core of the block, with heavy traffic covering commuters, leisure, and night-time consumers at all hours. High-frequency exposure strengthens brand recall, and the advertising space rental rate remains stable at 90%. Brand exposure equates to city-level prominence. The closed-sight large screen at the intersection serves as the visual core, reaching both vehicles and pedestrians with 360° mandatory exposure and high-frequency repetition, providing high memorability and effectively avoiding the distraction issues of traditional advertising.
The core audience is 18–45-year-old fashionable white-collar workers, high-end consumers, and nightlife enthusiasts. Over 70% are middle- to high-income earners, making them the key target for the automobile, cosmetics, trendy brands, and cultural tourism industries. This audience is strong in purchasing power, brand-conscious, and willing to share on social media. Advertising prices are 30%-50% higher than ordinary media. With a daily footfall of 400,000 and effectively reaching 60,000 people, high-frequency exposure strengthens brand recall, and the advertising space rental rate remains stable at 90%.
The LED screen’s media advantages are mainly reflected in being a landmark for the night economy, precise reach to high-net-worth young audiences, and an ultra-large visual impact. The screen has a superior position, unobstructed lines of sight, and strong visual impact, making it the undisputed 'visual center' of the area.
The media is located at the main entrance of the 1912 Street District on the east side, directly facing the city's main artery, with a 360° panoramic view unobstructed, offering extremely strong visibility from a distance. It provides exposure from all angles to both vehicle and pedestrian traffic, leveraging a mature urban road network to capture the flow of visitors traveling to and from the western business district across the city. Combined with the district's own leisure and night-time consumer traffic, it forms an all-weather, high-turnover traffic loop, with a large and stable exposure base.
Situated at Hefei's 'West Gate' hub, linking Shushan, High-tech, and Government Affairs districts, it is the most culturally recognizable commercial street in Hefei's old town area. It is one of the largest single commercial LED screens in Hefei, occupying the visual center from all directions at the intersection. It achieves unobstructed, full-angle coverage, making it suitable for mid-to-high-end brands seeking 'high-frequency exposure and cultural resonance,' building a full-domain communication node that combines high exposure intensity, cultural atmosphere penetration, and brand conversion efficiency.
The all-aluminum LED offers near 4K HD quality, with high color fidelity, paired with variable building ambient lighting. Its nighttime visual impact surpasses ordinary outdoor screens. With 15-second ads looping 120 times per day on average, it reinforces brand memory through high-frequency repetition. It supports multiple formats, including HD video, dynamic effects, and image rotation, with vivid colors and smooth images. Compared to static advertisements, attention capture rates increase threefold, and brand recall is significantly higher.
Leveraging a hub location at the intersection of four districts, top-tier night economy circulation, ultra-large ultra-clear screen hardware, and a youthful high-net-worth audience, it creates a differentiated communication advantage, serving as a core, high-quality outdoor media platform for brand youth-oriented promotion, light luxury automotive, and culinary and cultural tourism promotion in Hefei.
