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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：South Second Ring Road and Southwest Intersection of Susong Road | Format：led | Duration：15s |
| Location：Greenland Great Fusion City | Min Qty：1 | Operating Time：9-22o'clock |
| Size：25.5m ×8.2m=210㎡ | Min Period：week |
Located at the southwest corner of the intersection of South Second Ring Road and Susong Road in Baohe District, the main facade of Greenland Daron City connects the four major sectors: the old city, government affairs, Binhu, and the South High-speed Rail Station. It is the transportation hub of southern Hefei, directly facing the main South Second Ring Road with unobstructed two-way traffic and pedestrian flow. It is the only giant outdoor LED screen in the core CBD business district of Baohe District's high-speed rail area, forming a city-level exposure positioning in Hefei along with MixC and ZhiXin City as the three major core commercial screen matrices.
The large screen faces the main road with 200 meters of unobstructed visibility. Its dynamic display has strong penetration, and the active viewing rate far exceeds traditional advertising. It is located above Xiuning Road Station of Metro Lines 4 and 5, with eight lanes in both directions on the South Second Ring Road, an average daily traffic of 600,000 vehicles, and 250,000 pedestrians. Within 2 kilometers, it covers 44 residential communities and six office buildings, reaching nearly 200,000 high-net-worth individuals and radiating to a surrounding population of 500,000, covering business white-collar workers, mid-to-high-end families, and young consumer groups.
The 254-meter Greenland Center Daron City double landmark, its large screen acts as the city's business card, significantly enhancing brand trust and tone. High-density repeated exposure reaches more than 55% of the audience, creating strong memory points through multiple passes. It covers three peak traffic periods: morning commute, midday leisure, and evening consumption. The daily reach achieves 55% of the target audience, with the combination of high spending power, high decision-making ability, and high activity, making the customer quality 30% higher than that of ordinary commercial districts.
Located at the gateway area of Hefei South High-Speed Railway Station, it is the core node of the emerging commercial belt along the South Second Ring Road, adjacent to high-level commercial complexes such as Hefei Greenland Center, Baohe MixC, and Jia Qiao International Plaza, forming a 'rail transit – commercial circle – residential' integrated consumption ecosystem. With stable, high-frequency, precise, and low-cost advertising capabilities, it becomes the optimal solution for family consumer brands in Hefei to achieve brand penetration 'day by day, imperceptibly.'
As a landmark-level commercial screen with a huge display area, the screen faces the intersection of main roads, offering a broad, unobstructed view with strong visual impact, making it the undisputed 'visual landmark' of the area. Combined with the strong colors and three-dimensional impact of the LED dynamic images, it can quickly capture the attention of passing vehicles and pedestrians at the main road intersections. Through high-frequency looped playback, it can greatly enhance audience memory of brand information.
This area forms a fourfold traffic closed loop of 'high-speed rail, two metro lines, main roads, and mature commercial zones,' accommodating traffic, commuting flows, and consumer flows to and from the commercial circle around the clock, achieving city-wide exposure. The traffic base is stable and abundant, relying on urban main road traffic hubs, high-net-worth precise target groups, high-definition hardware configuration, and scarcity of commercial positioning, providing both brand image dissemination and marketing implementation value.
