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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 3, Hengliangting Road, Fuyang District | Format：Light box | Duration：0 |
| Location：HSBC Building | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10m x 28m=280㎡ | Min Period：year |
Located at the intersection of Hengliangting Road and Jinqiao North Road in Fuyang District, the HSBC Building's main street-facing display faces the essential entry and exit routes of old Fuyang city and key commuting roads. During peak hours, traffic reaches 40–50 vehicles per minute. Adjacent to the Oriental Mall complex and the Maternal and Child Health Hospital, it has strong potential for exposure. Lightbox advertisements here can effectively cover nearby shopping consumers, passing traffic, and people running errands, offering very diverse exposure scenarios.
Occupying the prime intersection of Hengliangting Road in Fuyang, near the comprehensive market, 514 station, and bus hub, and about 800 meters from Guihuaxi Road Station on Metro Line 6, it experiences a daily foot and vehicle flow of 40,000. Commuters from the old city, shopping consumers, and business office visitors converge here. There are no other comparable high-quality outdoor media in the vicinity, giving it an exclusive golden intersection visual position, unobstructed and without competitive diversion, ensuring stable exposure and strong reach.
As a mature commercial office building, the HSBC Building houses numerous local enterprises, providing a stable business office population and daily foot traffic. The 180° unobstructed view at the intersection ensures dual-direction exposure to both vehicles and pedestrians. With no comparable compliant lightboxes nearby, it holds the prime visual position, offering high exposure efficiency and minimal diversion. This ability to ‘precisely intercept local customers’ can bring higher actual conversion returns compared to generalized mass media.
Boasting exceptional visibility, it is located at the core display face of a crossroads, with no buildings, greenery, or other advertising spaces obstructing it. It offers long viewing distances and a wide coverage angle. The surrounding road network is dense, with high concentrations of pedestrian and vehicle traffic, gathering multiple stable streams of business office personnel, residents, commercial consumers, and transit users. This lightbox is a high-end, fixed, internally lit media attached to the building, relying on the main structure of HSBC Business Building, featuring a neat and exquisite layout and outstanding hardware quality.
Relying on mature commercial, residential, business, and transportation support, it boasts core investment attributes such as scarce location, stable traffic, high-quality audience, low operational costs, and steady asset appreciation. In the long term, it can leverage both area upgrades and resource scarcity to achieve steady asset appreciation, significantly increase advertising utilization and order rates, effectively reduce vacancy risk, and lay a solid foundation for long-term stable rental income.
The core investment value lies in the long-term appreciation of the central South City location, high conversion among high-net-worth groups, extremely high cost-performance and flexible placement, strong brand image endorsement, and opportunities for linked scenario marketing. Advertising exposure naturally carries city-level topics and communication power, making it suitable for new product launches, brand upgrades, and large-scale promotional activities. It leads comprehensively in attractiveness, memorability, and visual impact, with a subway and building audience acceptance rate of 76%.
