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| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：South of Fuli Tianmao Plaza, Wenyi West Road | Format：led | Duration：15s |
| Location：R&F Tianmao Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：10.98m× 18.23m=200.17㎡ | Min Period：week |
Located at the northwest corner of the intersection of Wenyixi Road and Jucheng Road / Chang'er Road, on the south facade of Fuli Tianmao Plaza, with no tall buildings around, it has an open view directly facing the main entrance of Alibaba Xixi Campus. It is situated at the golden location of the core intersection in the Future Technology City. The large screen directly faces the main entrance of Alibaba Xixi Campus, with a straight-line distance of about 200 meters, uniquely capturing the primary visual and technological traffic of Alibaba's 60,000 commuting employees.
At the intersection of Wenyixi Road, which has 8 lanes in both directions, and Jucheng Road, there is an unobstructed view for 500 meters, with full coverage of two-way traffic and pedestrians. The red light ensures highly visible mandatory exposure. Adjacent to Alibaba Xixi Campus and supplemented by surrounding residential and commercial traffic, it covers 250,000 high-density people within 3 kilometers, with an average daily footfall of 80,000 and a weekend peak of 200,000. It provides intensive reach during both morning and evening rush hours, repeatedly enhancing memorability, and exclusively dominates the technology traffic entrance of West City.
The project is only about 400 meters from Chang'er Road Station on Metro Line 5 and about 795 meters from Haichuangyuan Station on Metro Line 19, and it is located on the busy Wenyixi Road. The massive flow of subway commuters and daily traffic provides this screen with round-the-clock, high-frequency mandatory exposure opportunities. Within 1 kilometer, there are also commercial facilities such as QinChengLi Shopping Center, forming a mature '15-minute business and living circle.'
The large screen's regular display hours are from 10:00 to 22:00, with an effective daily exposure time of 12 hours. A 15-second advertisement is broadcast in a daily loop 120 times, reaching the audience frequently and continuously. The media covers professionals in the Future Science and Technology City, residents of surrounding high-end communities, and consumers in business districts. The audience has strong purchasing power and is highly targeted. The large screen is unobstructed from view, visible in both directions of the main road, creating a strong visual impact. It is suitable for brand image promotion, new product launches, corporate and public service advertising, and various other advertising needs, making it a high-quality outdoor communications medium deeply rooted in Hangzhou city.
The large screen is located on the exterior facade of R&F Tianmao Plaza, with long-distance unobstructed visibility. Both vehicular and pedestrian traffic are forced to view it, and the reach and memorability of the advertisement are significantly higher than traditional media due to the inability to skip ads voluntarily. It can leverage time-segmented full-screen creative content to form an 'offline large screen, online discussion' synergy, enhancing communication effectiveness. Combined advertising along subways, community buildings, and business district stores can achieve full-chain coverage of exposure, conversion, and repeat purchase, increasing overall ROI for campaigns.
LED screens are not merely advertising display tools; they are a high-quality media matrix rooted in the core of the southern Xin Nan business district of the city, connecting commercial scenarios with the consumer audience. Its core advantages come from precise scene positioning, efficient audience reach, and unique commercial synergy, allowing brand messages to be delivered frequently and immersively during customers' fragmented time spent shopping, resting, or commuting, further amplifying communication effectiveness.
The Hangzhou R&F Tianmao Plaza LED screen is a premium outdoor advertising asset with 'scarce location, high-net-worth audience, mature hardware, short payback period, and long-term profit potential.' It is suitable for long-term holding and stable value appreciation, making it a rare core traffic entry point in western Hangzhou.
