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| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：310 Yan'an Road | Format：led | Duration：15s |
| Location：Zhejiang Tea Building | Min Qty：1 | Operating Time：9-21o'clock |
| Size：18 m× 21 m = 378 ㎡ | Min Period：week |
Located at the intersection of Yan'an Road and Qingchun Road in the Gongshu District of Hangzhou, adjacent to West Lake, it serves as the gateway between the scenic area and the urban district with no blind spots for exposure. Situated in the city's core business district, it is close to high-end commercial complexes such as Kerry Center, Hubin Intime, Hangzhou Tower, and Wulin Intime. With over 50% of the audience being high-net-worth individuals, it is one of Hangzhou's important urban landmarks, a "city visual card," and a scarce large-screen resource in the core business district, making it the top choice for brand image display.
The landmark 378㎡ large screen at the Yan'an Road × Qingchun Road intersection in the Hubin - Wulin business district is the only one of its kind, adjacent to West Lake and serving as a must-pass gateway between the scenic area and the urban district. The resource is exclusive and non-replicable. Each advertisement runs for 15 seconds, with an average daily playback frequency of approximately 120 times and an effective viewing distance of up to 1,000 meters. It is visible from the West Lake area and the main section of Yan'an Road from a long distance. As a visual landmark of Hangzhou, its brand positioning value is extremely high, providing both high exposure and precise reach.
As a major city traffic artery, this location experiences extremely dense traffic, with an average daily flow of 850,000 people and 1.5 million on holidays, covering 300 million people annually with high-frequency rotation. Daily exposures exceed one million times, primarily reaching business white-collar workers aged 25–45, middle-to-high-income residents, and strong-spending tourists. The surrounding area is densely packed with shopping, dining, entertainment, and business venues, meaning advertisements integrated into the consumer decision-making chain can perform significantly better than ordinary media.
This is the only intersection media in Hangzhou's main urban area that simultaneously covers five high-end commercial complexes, forming a "five-circle convergence" golden exposure matrix. With its comprehensive advantages of "prime location, massive foot traffic, and stunning visuals," it is undoubtedly an excellent choice for enhancing brand awareness and premium image.
Located at the prime intersection of Yan’an Road and Qingchun Road, the screen faces southwest with an open and unobstructed view, providing an effective viewing distance of up to a kilometer. It is firmly positioned at the intersection of Hangzhou's Hubin and Wulin dual core business districts, adjacent to the West Lake scenic area. This is a highly representative urban landmark LED media in the core area of Hangzhou’s main urban district and serves as the key visual gateway from West Lake to the city center. This media resource is irreplaceable, with extremely high brand positioning value, making it the preferred outdoor communication platform for enhancing brand influence.
As a rare large-scale compliant landmark LED screen in the Hangzhou Hubin-Wulin core business district, there are very few similar media resources at key intersections, giving it strong resource monopoly. The site attracts a high-quality, high-net-worth audience, with over 50% of viewers falling into this category. Advertising is deeply integrated into shopping, leisure, and business consumption scenarios, precisely targeting the consumer decision-making chain, effectively reducing wasted exposure, and significantly enhancing brand engagement and offline conversion efficiency.
The Hangzhou Hubin-Wulin business district’s only 378㎡ landmark outdoor LED is an irreplaceable resource with strong brand positioning value. Coverage extends to local residents, domestic and international tourists, and business professionals. It amplifies brand presence through secondary distribution on social media. Landmark screen advertising inherently conveys a premium image, enhancing brand tone and credibility. It is suitable for brand upgrades, product launches, and city image promotion campaigns.
The Zhejiang Tea Building LED is a rare landmark with high-net-worth traffic, stable high returns, and resilience against market fluctuations, making it a high-quality outdoor media asset. It has a short payback period, high ROI, and stable cash flow, while simultaneously enabling brand empowerment, asset appreciation, and diversified monetization potential, making it a rare cash-generating and value-adding investment in Hangzhou’s core business district.
