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| Area：Zhengzhou | Type：Outdoors | Frequency：0 |
| Address：The intersection of Zhengkai Avenue and the Jinggang'ao Expressway | Format：billboard | Duration：0 |
| Location：The intersection of Zhengkai Avenue and the Jinggang'ao Expressway | Min Qty：1 | Operating Time：0-24o'clock |
| Size：45.4m（w）*8.2m（h）=372.28㎡ | Min Period：year |
Located at the interchange of Zhengkai Avenue and the Jinggang'ao Expressway, it sits precisely between Longzi Lake University Town and Xianghu Ecological Park. It is a golden throat node for the Baisha Group of Zhengdong New District, Zhongyuan Science and Technology City, and Zheng-Bian integration, adjacent to the Zhengzhou New District toll station. Traffic must pass through here, making it the primary visual touchpoint, strongly linking brands to the city's gateway. It is close to Xianghu Ecological and Cultural Park, near the intersection of Zhengkai Avenue and Qiancheng Avenue.
The Jinggang'ao Expressway has 80,000 vehicles per day mainly for inter-provincial business and logistics traffic, while Zhengkai Avenue has 50,000 vehicles per day, including commuting, cultural tourism, and university traffic, totaling 130,000 vehicles per day, with holiday peaks reaching 180,000. It is 3 kilometers west of Longzi Lake University Town, covering 15 universities and 200,000 teachers and students, with strong young consumer power and wide social communication. Coverage is full in both north-south and east-west directions, with 1,000 meters of unobstructed view, and vehicles’ gaze duration of 10–15 seconds ensures strong memorability with repeat commuter traffic and high-frequency exposure.
There are very few opportunities for large-scale advertising development at the intersection of Zhengkai Avenue and the Jinggang'ao Expressway. With the advancement of Zhengkai city integration, scarcity is further increasing. The expressway toll station offers an open scenario with no city buildings or trees obstructing view, making it a mandatory visual point with clear images and high attention, positioning it as the eastern gateway of Zhengzhou. The brand image is strongly linked to city development, making it suitable for the long-term cultivation of high-end brands.
In highway and main arterial road driving scenarios, audience attention is highly concentrated. Advertising gaze duration can reach 8–12 seconds, about three times that of ordinary urban advertising, creating an immersive, mandatory memory effect that reinforces user brand recall.
As a city-integrated development route of the 'Zheng-Bian Integration,' it gathers a large number of business professionals and commuters traveling between Zhengzhou and Kaifeng. The traffic volume is extremely high and is unobstructed by heavy trucks throughout the year. The audience has strong consumption power and commercial value. Highway billboards are usually very large, and when vehicles pass at high speed or slow down at interchanges, they create a strong visual impact, achieving high-frequency 'forced exposure.'
This location enjoys dual stable traffic from national highways and urban intercity main roads, completely overcoming the shortcomings of commercial media in terms of 'off-peak and peak seasons' and 'time-limited traffic.' As a major north-south transportation artery in China, the Zhengzhou section maintains stable traffic throughout the year, carrying interprovincial business, freight, and self-driving tourism traffic. With a large traffic base and uninterrupted yearly flow, it forms a triple traffic matrix of regular local traffic, intercity traveling traffic, and holiday surge traffic.
The eastern gateway of Zhengzhou is a landmark city entrance with strong landmark attributes. Advertising here can leverage the pull of the city's gateway to rapidly enhance brand credibility and regional awareness, offering both brand image display and market promotion value. It can achieve full coverage of local regular traffic and intercity traveling traffic, with continuous day-and-night vehicular flow, large advertising exposure, wide transmission range, low cost per thousand people, and longer exposure duration, making it a highly valuable outdoor advertising prime location in eastern Zhengzhou.
This location possesses core investment attributes of policy dividends, irreplaceable positioning, stable long-term traffic, high-net-worth audience, stable ROI, and strong value preservation and growth. It is a high-quality outdoor advertising asset with significant long-term holding value in eastern Zhengzhou.
