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| Area：Zhengzhou | Type：Outdoors | Frequency：120 |
| Address：No. 122, Huayuan Road, Jinshui District | Format：large screen | Duration：15s |
| Location：Wanda Plaza Shopping Center | Min Qty：1 | Operating Time：8-23o'clock |
| Size：530㎡ | Min Period：week |
The large screen is located in the core section of Huayuan Road, the main north-south artery in the central area of Zhengzhou, commanding the core flow of pedestrians and vehicles in the Huayuan Road business district. The surrounding area gathers diverse groups including commercial, leisure, and commuting populations. The business district atmosphere is mature, with a stable and large flow of people, covering young consumers, high-end clientele, and urban commuters, radiating across the city's mainstream consumer circles. It has high offline exposure and broad communication coverage, making it a prime outdoor traffic platform for brand presence and city promotion.
Situated on Huayuan Road, the main north-south traffic "artery" in Zhengzhou's central area, adjacent to Wanda Plaza Shopping Center, it controls the city's core business district and main pedestrian and vehicle routes. The daily pedestrian and vehicle flow is dense, covering high-end consumers, young trend followers, and urban commute traffic. It uses cutting-edge naked-eye 3D display technology, supporting 4K HD, HDR, and a 180° wide viewing angle, with dual screens capable of synchronized playback for strong visual impact.
Huayuan Road is the north-south traffic artery of Zhengzhou, fully accessible by subway, bus, and car, with an annual passenger flow of 50 million, dense vehicle traffic, and no downtime. A 5-kilometer radius covers 500,000 permanent residents and hundreds of thousands of business people, ensuring highly reliable traffic and strong long-term value retention. There are very few thousand-square-meter naked-eye 3D screens in the core business district; the Twin Star is the only one on Huayuan Road and serves as a benchmark in the northern city, continuously reinforcing the "Zhengzhou City Cover" IP. The stronger the landmark effect, the higher the advertising value.
Relying on the landmark status as a social media hotspot, the stunning 3D visual content easily encourages users to spontaneously capture and share it on platforms like TikTok, Moments, and Xiaohongshu, breaking the 'single exposure' limitation of outdoor advertising. It creates a dual communication loop with offline physical exposure and online self-propagation. With the same investment cost, it can achieve much higher popularity and traffic than traditional outdoor media, offering a higher return on investment. It is an excellent medium for brands to break through at a low cost and create city-wide buzz.
The large screen adopts an innovative dual-screen twin-star layout, with two screens that can operate independently or in coordination. Each screen exceeds 530㎡, with a total area of over 1000㎡, making it the largest naked-eye 3D outdoor screen in the Huayuan Road commercial district. The equipment features 4K Ultra HD display, HDR high dynamic imaging technology, a 180° ultra-wide viewing angle, and supports immersive naked-eye 3D special effects playback. The visuals are three-dimensional and realistic with strong visual impact, offering both high-definition display during the day and soft light effects at night.
As a core node in Zhengzhou's 'dual-screen linkage' strategy, the north screen is not only a commercial medium but has also become a city hotspot for social media check-ins and a public space for digital art. It promotes Zhengzhou's transformation into an 'international consumption center city,' supporting brand advertisements, dual-screen linkage, offline events, and online propagation. It easily triggers passerby check-ins and spontaneous sharing on TikTok, Xiaohongshu, and Moments, with a single viral post achieving tens of millions of online exposures, forming a 'offline physical exposure and online self-propagation' loop.
Zhengzhou Huayuan Road Twin-Star Screens = exclusive location traffic, landmark-level hardware scarcity, high-net-worth customer cash flow, compounding online and offline exposure, city-level long-term appreciation.
