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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 69, Huangxing Middle Road, Tianxin District | Format：large screen | Duration：15s |
| Location：Spring Department Store | Min Qty：1 | Operating Time：8-23o'clock |
| Size：57.44m(W)×16m(H)=919.04m² | Min Period：week |
Located right next to the exit of the Wuyi Square subway station, the natural flow of people converges here; it is an unavoidable, high-exposure location with no detours or diversions. Facing the city's main thoroughfare, Huangxing Middle Road, the view is wide and unobstructed by buildings, visible from a long distance. It covers two-way pedestrian traffic, with an average daily flow exceeding 1.2 million people, and peaks even higher during holidays. It attracts a massive concentration of young consumers, shoppers, and visitors from outside the city. People in the commercial area move slowly and linger longer, resulting in high voluntary attention and advertisement recall far surpassing ordinary screens. At the same time, it covers four high-value scenarios: 'subway transfers, pedestrian street check-ins, commercial consumption, and nighttime tourism,' making it a media node with irreplaceable traffic-locking capability.
The large screen at Changsha Spring Department Store, also known as the Star of Changsha, is located at the southwest corner of Youa Spring Department Store, No. 69 Huangxing Middle Road, Tianxin District, Changsha. It is rooted in the core C position of the Wuyi Square commercial area, close to IFS International Finance Center, Wangfujing Department Store, Pinghedang, and Huangxing Road Pedestrian Street, and connects to Wuyi Square transfer station of subway lines 1 and 2. It is the central hub for Changsha's commercial flow, tourist flow, and city traffic, directly facing the city's main road with an unobstructed wide view. It serves as the visual focal point of the Wuyi business district and a city landmark media location.
The daily pedestrian and vehicle flow at this location reaches 1.5 million, making it undoubtedly the 'traffic heart' of Changsha. It is a cover-level city media location with no competition of the same type, covering two-way pedestrian traffic and increasing overall revenue with single-point dwell times exceeding 60 seconds during peak hours. As the densest outdoor media point in Changsha, the large screen serves as a symbol of the city's culture, and its asset value grows 8-12% annually alongside the expansion of the business district.
Located above the entrance of the Spring Department Store building at the entrance of the bustling Huangxing Middle Road Pedestrian Street in Changsha, this curved large screen, with nearly 1,000 square meters of stunning size and realistic 3D visual effects, covers an area of approximately 919 square meters. It has become a must-visit 'Star of Changsha' for tourists and residents, continuously injecting trendy vitality into the city center and ensuring maximum brand exposure.
Situated at the southwest corner of Wuyi Square, directly facing the main entrance of Changsha IFC, and just 500 meters from Huangxing Road Pedestrian Street without any visual obstructions, below it lies a popular zebra crossing and a subway entrance, guaranteeing high-frequency exposure with an advertising reach rate of over 98%.
As outdoor media additions are strictly controlled in the core business district of Wuyi Square, this large screen is a rare, oversized landmark medium in the area, achieving 100% mandatory exposure. Its ad memorability and reach efficiency are far higher than ordinary outdoor LED media, and high-quality branded content easily triggers secondary sharing on platforms like Douyin and Xiaohongshu, achieving a dual effect of high-frequency offline exposure and widespread online viral distribution. It serves as a precise target for high-conversion and strong-viral advertising.
The large screen is the perfect combination of 'core traffic, top-tier visuals, and emotional resonance,' providing brands with a premier marketing platform that not only allows them to 'be seen' but also to 'be remembered' and 'be discussed.' Leveraging the enormous foot traffic of the Wuyi business district, through stunning naked-eye 3D technology and creative content, it not only offers brands a phenomenon-level exposure opportunity but also acts as a superb medium for igniting brand discussions, shaping trendy brand images, and achieving integrated brand-effect results.
