- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：180 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：15s |
| Location：Guangzhou Baiyun International Airport | Min Qty：5 | |
| Size：7.92×3.84 | Min Period：week |
Located above and on both sides of the security checkpoint queue passageway, the critical corridor that every passenger must pass through before entering the isolation waiting area, the domestic departure security zone is the only mandatory enclosed route for all passengers before boarding. Passengers typically wait in line here for 5–10 minutes, naturally focusing their vision on the space ahead and above, with concentrated attention and minimal external distractions.
As a key digital media asset positioned at the throat area transitioning between the check-in hall and the domestic security passage in Terminal 2, it serves as the sole mandatory checkpoint for domestic departing passengers, achieving 100% passenger coverage. This strategic media location reaches high-net-worth business travelers, as the security passage is the only route for domestic departures with no possible detours, ensuring that every passenger encounters the advertising content.
LED media not only conveys information but also enhances the brand’s modern and authoritative image through a sense of technology and scale, creating deep influence from seeing, to remembering, to identifying with the brand. Installed above and on both sides of the passage where lines of sight focus naturally, it ensures that every traveler receives the brand message fully, in a state without choice or distraction, achieving truly complete reach.
Terminal 2 gathers numerous top-tier international luxury brands, creating an overall high-end commercial atmosphere. Advertising placements here can leverage the environment to enhance brand value, reaching business travelers from across the country and even globally, helping brands achieve cross-regional exposure and increase national influence.
As the core visual touchpoint in the passenger process for domestic departures, it has become a strategic media resource for brand marketing due to its ability to capture mandatory attention, target high-net-worth audiences, and facilitate differentiated communication. This media not only provides advertising exposure value but also enhances brand value through premium settings, serving as an important tool for high-end brands to tap into the high-end market in the Pearl River Delta and establish a brand moat.
The LED setup not only delivers advertising exposure but also enhances brand value through premium scenarios, making it a key means for high-end brands to penetrate the high-end market in the Pearl River Delta and build a brand moat. It is not only an amplifier for brand exposure but also a strategic high ground to capture consumer mindshare and drive synchronized marketing effectiveness.
With its monopoly over high-net-worth audiences, mandatory reach scenarios, stable customer flow foundation, and strategic hub positioning, it has become a hard currency in the field of advertising media investment. LED is not just an advertising media resource but also a 'traffic gateway' for high-end customer flow and an amplifier of brand value, significantly outperforming ordinary airport advertisements in immediate exposure and creating a unique competitive barrier.
Leveraging scenario synergy with airport lightboxes, differentiated communication advantages, and precise targeting of high-net-worth traffic, it builds an investment target that combines stability with value-added potential. Its value depth far exceeds mere advertising exposure; through scientific combinations with airport lightboxes, it can quickly enhance brand influence while achieving stable investment returns and high-value core benefits.
