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- Specs
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- Media Map
| Area：Guangzhou | Type：airport | Frequency：450 |
| Address：Guangzhou Baiyun International Airport | Format：large screen | Duration：15s |
| Location：Domestic Departure Check-in Hall Security Check | Min Qty：2 | |
| Size：14.88×6 | Min Period：week |
The large-screen installation is located above and to the front side of the only access path that departing passengers at T2 use to go from the check-in islands to the security checkpoint. All passengers must queue or move slowly through this area, regardless of flight times or travel purposes. There is no diversion or bypass for the audience, ensuring full coverage and zero omission of departing passengers. With its unique spatial positioning, audience quality, and communication effectiveness, this installation is irreplaceable.
Terminal 2 handles over 40 million passengers annually, with domestic departing passengers mainly consisting of business travelers, middle-class families, and frequent flyers. They have strong purchasing power and high brand awareness. The media can precisely target this premium audience, making it especially suitable for high-end consumer goods, financial services, smart technology, cultural and tourism travel, and other categories for highly efficient communication.
The LED screen is the core and features high-definition dynamic display technology, with vivid colors and strong visual impact. It stands out in the spacious security checkpoint area, ensuring that brand messages are effectively exposed during both peak and off-peak traffic periods, creating continuous brand recall.
As the only mandatory path for all departing passengers, the security checkpoint achieves 100% audience coverage without omissions. The average dwell time for passengers here is 8–15 minutes, a period when they are focused on preparing for their journey and not distracted by excessive information. Compared to open areas, the efficiency of receiving advertising information is more than three times higher, allowing seamless integration of advertisement content with passengers’ immediate needs and reinforcing the perception of the brand as high-end.
The large-screen package is not only a strategic anchor for the brand's presence in the high-end South China market but also a high-quality investment for achieving both short-term marketing impact and long-term brand value growth. It helps build a unique communication barrier for the brand in a highly competitive market, enabling the brand to capture prime consumer attention in the Greater Bay Area’s high-end market and achieve a full-value chain loop of exposure, recognition, and conversion.
As a key visual touchpoint for domestic departing travelers, its strategic location, high-density foot traffic, forced attention capture, and high-end audience make it a prime media resource for efficient brand communication and an ideal choice for enhancing brand value. It is particularly suitable for advertisers such as luxury brands, financial institutions, and technology companies that need to shape their brand image and reach high-value clients.
The investment value goes beyond just advertising exposure; it is an essential component of brand strategic planning. It achieves three key objectives: precise reach to high-net-worth individuals, enhancement of a premium brand image, and driving sales conversion. This is not merely an advertising placement but a strategic lever for accessing the high-end market and a crucial method to build a brand moat. The return on investment far exceeds that of ordinary media, offering high returns, low risk, and long-term stability, making it an ideal choice for high-end brand marketing budgets.
This large screen, together with surrounding airport lightboxes, forms a complementary visual matrix. With its core features of exclusive presence at essential points, precise interception of high-net-worth travelers, and dynamic scene enhancement, it serves as a marketing medium that combines exposure efficiency with brand sophistication.
