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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 1 Shuijin Street, Jinjiang District | Format：led | Duration：15s |
| Location：Lan Kwai Fong | Min Qty：1 | |
| Size：2700mm*1800mm | Min Period：week |
Located along Shuijin Street in Jinjiang District, Chengdu, directly facing the main district of Lan Kwai Fong, adjacent to Jiuyanqiao, Shangri-La Hotel, and the financial district on East Street, it is only a 10-minute walk to Taikoo Li and just 290 meters on foot from Exit B of Dongmen Bridge Station on Metro Line 2. Within a 2-kilometer radius, there are 23 metro stations, seamlessly handling a daily influx of subway passengers, with an average daily foot traffic of up to 500,000 people, covering commuters, leisure visitors, night tourists, and travelers, creating an all-day high-reach scene.
The media location combines both convenient transportation and commercial scarcity, while situated in Chengdu's core trendy business area, adjacent to the Jiuyanqiao cultural and tourism street. It is a ten-minute walk to Chengdu Taikoo Li, nearby the five-star Shangri-La Hotel and the East Street Financial District, forming a three-dimensional traffic matrix consisting of metro passengers, local trendsetters, and visiting tourists.
Sitting on the core stretch of Shuijin Street in Jinjiang District, directly facing the main district of Lan Kwai Fong, it serves as a core visual medium linking trendy consumption with cultural and tourism experiences. Relying on the commercial foundation of Lan Kwai Fong as a landmark of Chengdu's nightlife, combining the all-dimension coverage advantage of double-sided LED screens and exclusive booth space, it creates a diverse marketing scenario for visual communication and immersive experiences, becoming a premium platform for brands to accurately reach young consumers and connect with the city's trendy vitality.
The target audience highly aligns with the core target demographic of trendy brands, focusing on young trendsetters aged 25-35 and encompassing local urban white-collar workers. Lan Kwai Fong’s audience has a high willingness to spend, strong social sharing attributes, and a high receptivity to new experiences, with an average spending per customer significantly higher than the average level of city commercial districts.
LED large screens not only integrate into the dazzling nightscape of the bar street but also, due to their location advantages and content-carrying capacity, become an important window for brands to connect with vibrant urban audiences. They support full-screen customization and time-shared placements for multiple clients, combining flexibility with influence. Leveraging the Jinjiang Night Tour, Hejiang Pavilion cultural landmarks, and the Golden Waterway tourism route, the media naturally embodies cultural and tourism attributes. Brand placements here can capitalize on the city’s iconic effect, strengthening associations with positive tags such as trendiness, lifestyle aesthetics, and urban vitality.
Lan Kwai Fong has become an iconic IP of Chengdu’s nightlife culture and is recognized as a benchmark street for the city’s nightlife index. By taking advantage of the Night Tour Jinjiang cultural tourism linkage project, commercial vitality and visitor flow continue to rise. Dual-sided LEDs are deeply integrated into this trendy scene, aligning advertising content closely with the district’s slightly tipsy socializing and festive trends, making brand communication more immersive and contextually engaging rather than a rigid commercial insertion.
With its unmatched locational advantage, precise coverage of high-value audiences, and efficient communication conversion chain, LED screens create a highly attractive investment value matrix. By leveraging Lan Kwai Fong’s audience characteristics—high spending willingness, strong social sharing attributes, openness to new experiences, and an average customer spend significantly exceeding city commercial street levels—they provide brands with predictable returns.
With the four core advantages of prime location traffic, high-value audiences, efficient communication effectiveness, and long-term appreciation potential, LED screens establish a highly competitive investment value system. They also serve as an essential platform for brands to connect with young consumers, shape trendy images, and achieve efficient conversions, making their investment value highly worthy of recognition.
