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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 26, Guihu West Road, Xindu District | Format：led | Duration：15s |
| Location：Haining Leather City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：20.8m*10.24m =213㎡ | Min Period：month |
Leather City receives over ten million visitors annually, with a daily average of more than 30,000 people and vehicles. The LEDs installed at the main entrances and along the main roads efficiently reach shoppers, self-driving tourists, and nearby business commuters, achieving high-frequency, high-impact advertising exposure. Relying on an intelligent broadcasting control system, the LED screens support remote real-time updates, allowing dynamic adjustments of advertising content according to holidays, promotional periods, weather changes, and more.
The LED screen at Chengdu Haining Leather City is a highly recognizable outdoor communication landmark in the northern city commercial core. It is located near Exit A of Baishui Market Station on Metro Line 5, seamlessly connecting metro passengers with the massive daily traffic of 120,000 vehicles on Beixing Avenue. It has become an important hub in Xindu District for linking the Southwest leather fashion consumer market with brand communication.
The LED screen can deeply integrate with in-mall resources to create an integrated marketing loop of ad exposure, merchant collaboration, and consumer traffic diversion. It has helped multiple brands generate pre-launch momentum through the screen and, in combination with mall promotions, achieve a month-on-month sales increase of over 40% in the first month after opening, covering both professional procurement and daily consumer groups. This allows the screen’s communication value to go beyond a single commercial scene, radiating across Xindu District and the entire northern city consumer market.
With seven core media advantages, it has become a highly influential outdoor digital media in the Southwest leather fashion consumer market. It perfectly meets the dual needs of precise brand marketing and full-area exposure, occupying an irreplaceable core position in the northern city outdoor media matrix, covering all scenarios for professional procurement, daily consumption, and transit routes, ensuring comprehensive exposure with no blind spots.
With the completion of the northern extension of Tianfu Avenue and the upgraded planning of the northern new city in Xindu District, the coverage radius of LED screens continues to expand. They not only cover Chengdu locally but also reach core cities in the Chengdu-Deyang-Mianyang-Meishan-Ziyang metropolitan area, such as Deyang and Mianyang. As the core strength of the outdoor media matrix in Xindu District, these large screens will accompany the commercial development and population inflow of the northern new city, continuously enhancing media value and providing brands with a long-term, stable communication platform, achieving marketing effectiveness where a single placement benefits the entire region.
With its unique location advantages, stunning visual impact, precise audience targeting, and efficient business conversion capabilities, it has become a benchmark for outdoor media in Xindu District, Chengdu, and even Southwest China. For brands pursuing precise marketing and high ROI, placing ads on Haining Leather City LED media in Xindu District means seizing a communication high ground in the leather fashion consumer market of Southwest China, igniting a new engine for brand growth.
As a landmark outdoor media, its high-end texture and quality bestow a premium brand image, enhancing brand value. Whether it’s helping local brands expand regional influence or supporting international brands in entering the Southwest market, LED screens deeply integrated into the professional business ecosystem serve as a strategic communication platform to increase brand value and capture market mindshare.
As an iconic media representing the trend of leather fashion in Southwest China, its investment value lies in its deep integration into the leather professional market ecosystem, creating a synergy between specialized media and specialized markets. This competitive advantage cannot be replicated by ordinary commercial district LED screens.
