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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 188, Northwest Section of Yihuan Road, Pitong Street | Format：led | Duration：15s |
| Location：Bailun Plaza | Min Qty：1 | |
| Size：20m*14.25m =285㎡ | Min Period：month |
This large screen is located in the core area of Pidu District. Although it is about 858 meters from the nearest subway station, Liyuan Road, it is surrounded by numerous bus routes. Routes such as P23, P39A, and P39 stop at the nearby Northwest First Ring Road bus station, which sees a high daily flow of people. Both commuter traffic and pedestrians contribute to significant exposure, and its advertising has a city-cover effect, creating a strong visual impact on the audience. It possesses advantages that ordinary outdoor media cannot easily match.
As a representative community-based outdoor media of the Xipu area in Pidu District, it leverages features such as surrounding universities, convenient rail transit, precise audience targeting, and high cost-effectiveness, demonstrating unique and practical communication advantages in regional marketing. It has been used to broadcast traffic safety videos and has played an important role in information dissemination.
The three-dimensional connectivity of the transportation network further expands the coverage of the audience. In addition to the vehicular and pedestrian traffic on main roads, the dense surrounding bus routes can reach major residential areas and secondary commercial districts across the entire district, continuously directing foot traffic from surrounding areas to this location. The nearby extension of Metro Line 6 further extends coverage to commuters traveling across different districts.
The LED screen stands on the exterior facade of Bailun Plaza at the intersection of Wangcongzhong Road and the Second Ring Road. The plaza itself is a landmark commercial hub in Pidu District. Its prime location gives the LED advertisement a natural city-cover communication characteristic. As a junction of regional transportation and commerce, Wangcongzhong Road is the main east-west artery of Pidu District, while the Second Ring Road connects the core residential areas and commercial districts. The vehicular and pedestrian traffic on the two main roads converge densely here. Both peak-hour commuter traffic and daily pedestrian flow are visually captured by the large screen, creating unavoidable and strong exposure.
Leveraging the mature community business ecosystem of Bailun Plaza, the LED screen can interact with on-site supermarkets, cinemas, children's playgrounds, and dining clusters to create a lightweight marketing loop of online exposure—offline store visits—social sharing. This is particularly suitable for regional brands to carry out precise, high-conversion local marketing activities. With core advantages such as solid location, targeted audience, cost efficiency, and operational flexibility, it is not only a high cost-effective outdoor advertising resource in the western suburban area but also a warm interface connecting brands with community life, continuously delivering long-term value in small yet impactful communication scenarios.
The LED's core competitiveness lies in its unique location and landmark attributes that cannot be replicated. Leveraging technological advantages and scene adaptability, it creates full-chain communication value from exposure to reach to conversion, making it a premium asset in the outdoor advertising field of Pidu District. Its high acceptance reduces barriers to brand advertising and enhances audience favorability toward the brand.
As a landmark building in Pidu District, it serves not only as a geographic marker but also as an integral part of local collective memory and urban life scenes. Advertising on this LED essentially binds the brand to the city's core symbols. By leveraging the public nature and authority of the landmark building, the brand gains credibility, elevating brand value and transferring the public's familiarity and trust of the city landmark to the brand. This is especially suitable for regional brands aiming to increase awareness or national brands entering the local market, quickly establishing emotional connections with local consumers.
The public welfare attribute of the LED screen further enhances the media's public goodwill. A reasonable combination of brand advertising and public welfare content can weaken the commercial feel of advertisements, enhance the brand's sense of social responsibility, and achieve both commercial and social value delivery.
