- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：The intersection of Sanbanqiao Road and South Sanbanqiao Road in Chengdu | Format：led | Duration：15s |
| Location：Binjiang Sky Street | Min Qty：1 | |
| Size：17.92m*15.36m =275.25㎡ | Min Period：month |
At the intersection of Sanbanqiao Road and Sanbanqiao South Road in Chengdu, the wall of Longfor Riverside Tianjie attracts a large number of leisure and shopping crowds. Situated at a crossroads, it offers an outstanding viewpoint. The surrounding area includes numerous commercial centers such as Dongjiao Memory, Vanke Tianhui, China Merchants Garden, SM Square, Impression City, Ito Yokado, Diamond Plaza, Longfor Sanqianji, Xingyue Li, and more. It is one of the busiest areas in Chenghua District, with vehicles passing by easily seeing the screen, making it a prime golden location.
It is adjacent to Shabanqiao Station on Metro Line 8, and community buses such as Routes 146 and 1161 reach the door directly. Chenghua Avenue runs east-west, intersecting with the Second Ring Road and South Central Ring Road, allowing a 10-minute reach to Chengdu East Railway Station and 15-minute access to the core business district of Chunxi Road and Taikoo Li. This convenient transportation network ensures a massive flow of traffic, with a daily passenger and vehicle flow of over 200,000, higher during weekends and holidays, forming a triple flow of commuting, leisure, and social activities, providing a stable and high-quality exposure base for LED screen advertising.
As a key outdoor digital media platform in the core commercial area of East City, leveraging the locational advantage of Longfor Riverside Tianjie and a young consumer base, it creates a differentiated, highly efficient, and interactive brand communication platform. The large screen bases its strategy on location traffic, targets young groups at its core, relies on technology and content as support, and extends through ecological scenarios. It has become a benchmark outdoor digital media in Southwest China, combining communication power, appeal, and conversion effectiveness.
The commercial circle has strong influence and, together with Dongjiao Memory and Vanke Tianhui, forms the 'tripartite' structure of the Shabanqiao business district, sharing a consumer flow in the millions.
As the core outdoor media of the core commercial hub in the Shanbanqiao business district, it has no direct competitors, with stable brand advertising demand and long-term value appreciation potential. With the continuous upgrade of the Dongjiao Memory business district and the ongoing release of regional consumption vitality, the media value and advertising premium space of large screens will grow in tandem. Coupled with the additional traffic generated by business district synergy, it ensures the continuity of advertising exposure.
The core media value of LED not only comes from its location and technical strength but also from being deeply integrated with the collaborative development of the Shanbanqiao business district. Through normalized and large-scale business district coordination, it continuously generates additional traffic, breaking the traffic boundaries of a single commercial entity and establishing dual exposure assurance through basic traffic and synergistic increments, making it a highly impactful outdoor communication medium in the trendy consumption market of East City.
Its core advantage lies in using the synergy with the Shanbanqiao business district as the main growth engine, leveraging location to enhance base traffic, creating additional traffic through diverse activities, improving conversion efficiency with overlapping customer groups, and ensuring communication effectiveness through technical operations. This builds a dual exposure assurance system with basic traffic and synergistic increments. The advantage not only allows advertising exposure to go beyond a single commercial entity, achieving continuous and stable coverage, but also maximizes media value through precise audience matching and high communication efficiency, becoming the core competitiveness of the East City outdoor advertising market.
The media value has continuous appreciation potential, not only ensuring current advertising exposure is continuous and stable but also allowing investors to share in the value premium brought by business district upgrades, making it a high-quality outdoor media asset that provides both short-term returns and long-term value growth.
