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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：Intersection of Longshu Road, Chenghua Avenue, and Longtan Road | Format：led | Duration：15s |
| Location：Splendid Plaza | Min Qty：1 | |
| Size：（14.75+9.6）m*10.8m | Min Period：month |
Located on the main street-facing facade of Huayu CIFI Jinxiu Plaza in the core area of the Longtansi commercial district, Chenghua District, it serves as an outdoor digital media platform that combines visual impact with local lifestyle integration in the emerging community commerce of the northern city. As a regional complex integrating residential, commercial, and office spaces, it establishes a stable family customer base and a community consumption ecosystem, providing a high-engagement and high-return audience environment for the LED screen.
Situated on the exterior of Jinxiu Plaza in the core commercial area of Longtansi, Chenghua District, it lies at the center of Chengdu's northern home furnishings industry cluster, adjacent to mid-to-high-end home furnishing malls such as Zhongsu·Bomei Home Mall. This forms a comprehensive home furnishings trade ecosystem encompassing furniture, lighting, building materials, and home accessories. The transportation network efficiently connects the industrial upstream and downstream, and it is only 250 meters from Longtansi Station on Metro Line 8, allowing quick access to consumption crowds across the city.
Located on the northeast side of the intersection of Longtan Road and Longshu Road on Chenghua Avenue in Chenghua District, Chengdu, and close to multiple exits of Longtansi Station on Metro Line 8, it is an important commercial landmark in the Longtan area of northern Chengdu. As the core commercial complex of the Longtan area, the surrounding community is densely populated, with considerable daily foot traffic. Metro Line 8’s Longtansi Station has six exits providing direct access, covering a large commuting and consumer crowd.
With advantages such as its prime location in the core commercial district, direct metro access, and precise audience coverage, the LED screen has become a highly valuable outdoor advertising medium in the Longtan area of northern Chengdu, offering brands a striking visual experience and highly effective communication impact.
As an important digital communication carrier for the core community commercial area of Longtan Temple, it leverages deep localization, high repeat-visit traffic, low-interference environment, and a cost-effective advertising model to form a unique community-level precise reach advantage in Chengdu's outdoor media landscape. By focusing on communities, using everyday life as the scene, and trust as the link, it helps brands achieve low-cost, high-efficiency, and sustainable localized communication.
With strong technological support, prime location advantages, and precise audience reach capabilities, it has become the preferred media for brands deepening their presence in regional markets. The LED screens, deeply integrated into the business district ecosystem, not only capture public attention with stunning visual effects but also combine multiple values to form unique media competitiveness, enabling brands to achieve efficient conversion even as traffic dividends diminish.
The deep integration of LED screens with commercial complexes allows brand campaigns to coordinate with in-mall promotions, offline booths, and other resources, achieving synergistic marketing that combines online exposure with offline experiences. This integrated value is difficult for ordinary outdoor media to match. Media is not only a window for information dissemination but also a crucial bridge linking target audiences and building regional brand recognition. The quality of traffic, scene adaptability, and communication stability behind it collectively constitute an irreplaceable core media value.
Outdoor LED screens are not only the core window for brand information dissemination but also a rare bridge for precisely connecting with target audiences and building regional brand awareness, with three core advantages: high-quality traffic, highly adaptable scenes, and stable communication.
