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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 388, Tianren Road, Wuhou District | Format：led | Duration：15s |
| Location：CapitaLand Tianfu | Min Qty：1 | |
| Size：14m*10.5m =147㎡ | Min Period：month |
LED large screens are not only advertising mediums but also digital communication hubs embedded in the high-growth South High-Tech Community ecosystem. With the fourfold advantages of high-quality traffic, precise audience targeting, scene coordination, and controllable costs, they have become a strategic outdoor media platform for brands to deeply cultivate the southern Chengdu market and reach new middle-class families and tech elite groups. Due to their high-growth location in southern Chengdu, a solid foundation of quality middle-class customers, supporting mixed-use business formats, and modern hardware configurations, they occupy a unique and efficient strategic position in Chengdu's outdoor digital media landscape.
The LED screens form a highly iconic media matrix in the core business district of New South Tiandi in southern Chengdu, consisting of two main carriers: the oversized LED canopy in the first-floor atrium and the Feitian Ladder large screen. Leveraging the landmark status and transport hub advantages of CapitaLand Tianfu Shopping Center, it has become the core communication channel for brands to reach high-net-worth audiences in southern Chengdu. As an important part of CapitaLand’s digital commercial display system, the LED system, with its immersive visual experience and full-scenario coverage capability, has reshaped the media communication ecosystem of Chengdu’s southern commercial space.
Located at 388 Tianren Road, High-Tech Zone, inside CapitaLand Tianfu Shopping Center, it sits at the core of the New South Tiandi business district, adjacent to Chengdu South Railway Station integrated transport hub, seamlessly connecting Metro Lines 1 and 7 as well as the Second Airport Express Line, forming a three-dimensional transport network of high-speed rail, metro, and bus. This area reaches approximately 1.5 million residents within a 5-kilometer radius, covering upscale residential clusters, Grade A office buildings, and university campuses. It is one of the areas with the highest consumption power in southern Chengdu. The large screens cover key locations such as the main entrance of the shopping center, the core atrium circulation, and the Feitian Ladder, with a daily traffic reach of over 80,000 visitors, achieving high-frequency interception of the core consumer population.
For brands, choosing Chengdu CapitaLand Tianfu LED is not only a media placement to gain exposure, but also a strategic layout to enter the high-end consumer market in the south of Chengdu, with the dual return of short-term communication effect and long-term brand value
With the three-dimensional media matrix and the precise reach of high-net-worth customers in the south of the city and the immersive interactive experience as the core competitiveness, relying on the landmark attributes and transportation hub advantages of CapitaLand Tianfu Shopping Center, it has built an irreplaceable media communication ecology in the commercial space in the south of the city, as a benchmark for the commercial digital display of Chengdu High-tech Zone, which not only realizes the efficient exposure of advertising information, but also provides brands with full-link communication and high-conversion media solutions through technological innovation and scene integration, becoming the preferred carrier for high-end brand promotion in the south of the city
With the four core advantages of core business district location, innovative space integration, immersive interactive experience, and accurate audience reach, it has become a media platform with commercial value in Chengdu City, providing differentiated communication solutions for brands
