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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：200 |
| Address：No. 99, Longhua 1st Horizontal Road, Longhua District | Format：led | Duration：15s |
| Location：Eastern Plaza | Min Qty：1 | |
| Size：39.84m(W)X 7.44m(H)= 296.41㎡ | Min Period：month |
As the visual high ground of the city's core-level commercial district, this large screen, with its vast size, prime location at the golden crossroads, and high-intensity coverage of pedestrian and vehicle traffic, has long been regarded as a must-have spot for brands entering the Hainan market. Using the city's central traffic as its base, a 300㎡ giant screen as its carrier, and comprehensive exposure as its advantage, it is a top-tier outdoor media asset that provides brands with an irreplaceable city-level entrance for visibility and credibility.
Oriental Plaza is located in the traditional commercial heart of Haikou, surrounded by high-end retail, financial institutions, dining and entertainment venues, and dense residential areas, with a daily pedestrian flow exceeding 300,000 and vehicle flow over 100,000, with peaks during holidays even more pronounced. As the core carrier of a city-cover-level commercial district, the media value of its LED screen continues to rise. It is no longer just an advertising medium but a strategic communication window that conveys urban vitality, highlights brand stature, and captures public attention.
With its prime location, lage screen, high-density foot traffic, and city-level influence, it occupies a leading position among outdoor advertising resources in Hainan. Positioned in an area with heavy circular traffic and dense traffic lights, vehicles and pedestrians have an average wait time of 45–60 seconds, naturally focusing their gaze on the screen. Compared to fleeting exposure on fast-moving roads, advertisements here achieve higher reading completion and stronger memory retention, making it especially suitable for brands that need to convey core messages.
Prime location index × traffic scale × technical performance × operational efficiency = the most cost-effective outdoor media choice in Haikou's old city commercial district. The large screen is not only an advertising medium but also an important bridge for brands to communicate with Haikou’s urban consumer population, suitable for clients seeking an integrated effect of efficient reach, brand enhancement, and sales conversion.
The installation of the large screen has not only enhanced the overall image of Dongfang Plaza but also provided a brand-new platform for visual entertainment and commercial display for the citizens and visitors of Haikou. With its advanced technology and prime location, it has become a high-value media platform for commercial advertising in Haikou, capable of offering advertisers excellent brand exposure and marketing effectiveness.
Leveraging its superior location and professional media attributes, it has become the preferred vehicle for brands to engage in outdoor communication in Haikou. Its core advantages are concentrated in three dimensions: scene adaptation, technical support, and communication efficiency. This aligns more precisely with the core value demands of LED advertising, including high reach, strong perceptibility, and wide coverage, ensuring that every advertisement reaches the intended audience effectively rather than just generating inconsequential traffic.
As a landmark building in Haikou's old city commercial district, its large screen has long surpassed the role of a conventional advertising medium, becoming part of the city's commercial landscape. It serves not only as a channel for information dissemination but also leverages the credibility and premium sense inherent to a landmark to enhance the brand's status and recognition. From showcasing the image of financial brands to promoting the city's cultural and tourism activities, from driving commercial promotions to broadly spreading public welfare information, it has become an important bridge for brands to establish an emotional connection with local consumers and visiting tourists in Haikou.
