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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：The intersection of Xinhua South Road and Wenming West Road, Haikou City | Format：led | Duration：15s |
| Location：Xinxing Electrical Appliance City | Min Qty：1 | |
| Size：16.64m(W)X 7.38m(H)= 122.8㎡ | Min Period：month |
As a well-known local home appliance chain brand in Hainan, Xinxing Electric has been operating in Haikou for many years. Among its stores, the Jinpan store, located at the junction of the main urban area and the industrial zone, is commonly referred to by residents as 'Junction Xinxing.' It serves as a large and stable home appliance destination in the southern urban area. Its screen directly faces Nanhai Avenue, a major thoroughfare with two-way traffic, bus stops, and the store parking entrance and exit, forming a natural visual focal point that effectively reaches drivers, commuters, and in-store customers.
As one of the few large-scale commercial digital media platforms in the region, it has gradually evolved from a single promotional tool into a regional communication hub connecting brands, communities, and household consumption scenarios. It functions as an effective outdoor media channel that caters to high-intent traffic, leverages main road exposure, and links to household consumption scenarios, providing brands focused on local conversions and trust-building with precise, high-frequency, and action-oriented communication channels.
Thanks to its prime location, high-intent consumer base, strong scenario relevance, and cost-effectiveness, it has established a unique regional digital media advantage in Haikou’s southern urban area. The southern urban core’s main traffic arteries face a six-lane two-way main road and bus stops, with a visible distance exceeding 60 meters. Whether commuting by car, using public transportation, or walking to the store, the audience’s line of sight is hard to ignore.
Leveraging multi-dimensional advantages such as scene traffic, brand endorsement, technical visuals, marketing costs, and brand building, the large screen has become a high-quality media platform in Haikou’s commercial districts that combines both commercial and brand value. It is not just an isolated advertising medium but a critical touchpoint embedded at the forefront of household consumption decision-making.
Located at the intersection of the city's core commercial and residential zones, and leveraging the mature home appliance retail ecosystem of Xinxing Appliance City, this site takes advantage of its elevated floor position to become a key media platform connecting community daily life with professional consumption scenarios. Its core investment value is rooted in deep integration with the community commercial ecosystem and specialized consumption scenarios. By accurately targeting high-value groups and establishing an efficient communication chain, it becomes a premium choice for deploying outdoor advertising in the Haikou area.
The large LED screen precisely reaches over 200,000 permanent residents in more than 10 surrounding mature communities, such as Jiahua City Garden, and simultaneously engages thousands of daily visitors to Xinxing Appliance City with home appliance purchasing intentions, forming a dual coverage matrix of everyday consumer circles and targeted buyer groups. The advertising can accurately align with key consumer demands such as home upgrades and appliance replacements, achieving real-time connection between brand messaging and consumer decision-making scenarios, thereby enhancing advertising conversion efficiency.
As a core medium linking community ecosystems with professional consumption, this floor-level LED screen not only provides brands in appliances, home furnishings, and lifestyle services with an effective channel to reach high-value audiences but also, through scenario synergy combined with policy and industry incentives, offers investors a low-risk, high-return revenue model, making it an ideal choice for deeply investing in the Haikou outdoor advertising market.
The target audience covered exhibits strong purchasing power, clear needs, and high willingness to convert, perfectly matching the precise targeting requirements of brand advertising. This precise audience alignment greatly reduces ineffective advertising exposure, improving redemption rates and conversion efficiency, which is also the key support for the stability of investment returns.
